Competition is fierce for small business owners and solopreneurs starting up their businesses. In many cases, these new businesses are up against competitors who have been in their respective industries for decades. Some new business owners even get sucked into the notion that in order to succeed they need only to focus on staying competitive and that with hard work success will follow. However, many small businesses are inadvertently blocking their own path to success with inefficient administrative systems.
7 Common Inefficient administrative systems:
1. Email – how efficient is your email inbox?
Email is an important business tool for communication and it’s essential to set up an efficient system that allows you to prioritize your emails so that you are responding to them in time sensitive order.
2. Website content and look – in business first impressions are everything! When was the last time you updated your website?
It’s important that your website not only looks visually pleasing, but it should be easy for users to navigate. Your website content should clearly orient your visitors to what products and service you provide, and should be branded with your distinct voice. Poor website navigation and incoherent website content is a turn-off and can result in the loss of potential sales and customers.
3. Marketing – a documented marketing plan is critical to ensure that you are getting the most out of your marketing budget, both in dollars and time spent.
Investing in well thought out marketing materials, that are branded with your distinct messaging and voice will yield a positive return. Mapping your marketing efforts to your social media channels will allow you to ensure that you are posting your intended messages at the peak times, for an optimal number of views by your customer base.
4. Follow-up/client care – following up and client care is an essential part to foster client retention for your small business.
Customers choose small businesses over large corporations because small businesses provide that special, personal touch. When a small business lets their customer service decline, client satisfaction goes down and your clients begin to look elsewhere for a new service provider.
5. Bookkeeping – take the time to set up efficient Accounts Payable and Accounts Receivable systems so that there is a steady flow throughout your business. This will allow you to ensure that bills have been paid on time and to easily follow up on invoices that are owing to you.
6. Calendar Maintenance/Scheduling – missed appointments? Double booked? Empty schedule? Don’t let this happen to you.
7. Lead processing – failure to process leads quickly will result in lost sales. It should go without saying, you must follow up on your leads as they come in, to avoid missed opportunities. Inefficient lead processing systems will hurt both your business and your reputation.
Pave your own path to success by setting up efficient administrative systems that allow your business to grow, so that you can achieve your goals, and improve your bottom line. Your competition will stop and take notice.