Talk about weird times. Brick and mortar businesses are finding themselves learning how to continue business without face-to-face interaction with clients and coworkers. Communication has become of the utmost importance, along with all sorts of technology to help bring business online. Virtual Assistants are used to this way of life and have had to make little to no change, we are finding more and more companies are reaching out looking for ways to adapt and move the business forward even in the current circumstances. 

Some of the most important items to tackle right away are to ensure you have a website and a Google Business Page. Your website will allow you if you sell products to do so online. Allowing people to place online orders and for business to continue. It is also essential to have a Google Business page set up. It is free, and having one is a fantastic way to get found online. You can also market your products, receive reviews, post updates and showcase your business’s information. 

Other items to take into consideration if you have a team is how you are going to stay on top of projects, assign new ones, track hours (if required), have meetings, track sales and more. Communication and project management programs are an excellent investment and can be used even after businesses can resume face to face.

Marketing is something that must continue, to stop is to disappear. You need to adapt your marketing to the current situation and be mindful, ethical and be sure to soft sell. Now is not the time for hard sales, it will come across as insensitive. 

We have compiled a list of helpful tricks and information:

Websites

  • Make sure you have one if you don’t now is the time to invest in one so your business can continue
  • If you have a website, set it up so your products can be purchased online or that people know how to place orders.
  • If you prefer phone orders or offer curbside pick up make sure visitors to your site know this.
  • Create a notice for visitors to let them know what you are doing to ensure the safety of your clientele as well as that of your employees.
  • There is a lot of fraud happening, and an adequately secured website will improve your businesses credibility
  • Before your shop or business may have been 9-5 without a website, now you can be available 24/7.
  • Use Google Analytics to monitor traffic, see where your clients are coming from and be able to better target your marketing.
  • You can use sites like Wixx, Squarespace or WordPress depending on your requirements. You can also use MailChimp to create Landing Pages while your website is set up.

Google Business

  • It’s free – Google My Business Sign Up
  • It helps customers to find you online, displays things like hours, physical location, reviews, photos and more.
  • By having a Google My Business account, you will be ranked better, have better search visibility.
  • You can track customer’s engagement, see how many views you are getting, see your audience’s age, gender and country.

Communication Tools

Marketing

  • Switch your paper newsletter over to an email version with MailChimp or Constant Contact. Collecting email addresses is a great way to reach out and personally check how your clients are doing in this challenging time. It’s also great for the environment.
  • Move your direct mailing online and use Facebook, Instagram and or Google Ads to keep your business top of mind. 
  • Use programs like Hootsuite, Buffer, Sprout Social, etc. to batch your content for days, weeks or months at a time. 
  • Take this time to connect personally with your clientele, build relationships, offer advice, support and anything else you think would be helpful.
  • Use Google Analytics to plan out or adjust your marketing strategy. See which keywords are driving traffic to your side, maybe one of your social media campaigns is causing a spike in traffic. 
  • If you don’t have access to robust creative programs like Adobe Suite (Photoshop, Illustrator, InDesign, etc.), use programs like Canva to design graphics for online use. Canva will also provide you with the correct sizing for each platform you market on. Alternatively, you can use a program like Adobe Spark for post creation, webpages and video.

Now that you have some tools to choose from and ideas on how to adapt your business to get out there and get online! Communicate and do it often. If you need guidance or assistance with getting started, please reach out, and we can guide you. Stay safe and be kind to one another. We can get through this and come out thriving.

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