The short answer is no BUT there are many benefits that can create growth for your business. Blogs are often misunderstood and undervalued because of the time they take in an already hectic schedule and because many do not see or understand the underlying benefits.
What a blog can do for your brand
Knowing your ideal customer is key as is knowing your niche. A blog can help you greatly extend your social reach. While new listings hitting your site counts as fresh content to Google, original blog posts on a regular basis are great, especially during times when you have no listings. This ensures that your site is still seen as relevant and fresh in the eyes of Google.
Here are 4 ways a blog can support and grow your brand:
- Website SEO Having keyword rich and new content on your blog will help position your website online as a reliable source of information. Blogging keeps your website fresh and current, gives people a reason to stay on your site longer, can help you target keywords that will get your content found, you can utilize internal linking to other pages on your site or other posts, gives readers something to share and link back to your site. Posting content that has been curated for other REALTORS® is not going to help your website. You need to post original content and consistently (minimum once a month).
- Relationship Building When you share what you know, your expertise or knowledge on a subject that is a pain point for your audience you can not only grow existing relationships but build new ones by gaining trust.
- Establishes You As An Industry Leader What sets you apart from other REALTORS®? Your individual experience. By blogging you can share valuable information online that you can refer clients or potential clients to. You can set yourself apart from the competition and educate, empower and share the knowledge that others don’t or can’t.
- Connects People To Your Brand Through Story Every brand has a story. You have a brand voice and through this, you speak to your ideal audience. Connect with your audience and let them see who you are, what you have to offer and how you can make their lives so much easier, get them more money for their house, help them transition from a family home to a condo and so much more.
What information should I provide and who is going to read it?
This is the ultimate question, we get asked this all the time. Do you know your ideal clients? Are they first time home buyers, repeat home buyers, real estate investors, first-time sellers?
Chances are you have at least two to four that you work with. These are the people you need to write for. They are the ones who will read your posts.
Below are 13 topics you can write about:
- Real estate investing tips
- How to save your down payment
- Homebuyer mistakes to avoid
- How to buy a home when you have a student loan
- Ways to speed up the sale of your home without sacrificing on price
- Ways to live in a tiny home or small space
- Ways to improve your credit score and what can ruin it
- Neighbourhood spotlights
- How to hire the right agent for you
- Buying in a recession
- Why staging is so important
Ways to repurpose your blog posts
There is a multitude of ways to repurpose and pull apart your posts for use over and over again in new and different ways. Once you get a few posts under your belt you can try some of these:
- Turn your posts into videos
- Pull out topics and expand on them
- Transform posts into guides or e-books
- Create infographics
- Use posts in your newsletters (link back to your blog)
- Create a podcast
- Create social media posts
- Publish on Pinterest
If you struggle to come up with content for your social channels, a blog can help with that. For every post you write (350-500 minimum) you can create minimum:
- 5 Facebook Posts
- 5 Instagram Posts
- 5 Tweets
- 5 Pinterest Posts
- 5 Videos
How to get blogging
If you have decided that you have time and would like to write your own content here are some ways to keep you on track:
- Decide how often you are going to post
- Sit down and brain dump topics you can write about
- Choose how you will let your audience know about your new post (where will you post it – Facebook, Twitter, LinkedIn, Pinterest, etc.)
- Create a reminder each month to write next months post(s)
- Have your keywords ready and learn how best to incorporate them into each post
If you do not have time or want to have a blog but don’t call yourself a writer then, by all means, hire a writer there are many out there that can help get you started. Before you hire be sure you have a good grasp on your brand voice and provide any documentation to your writer so they can write for your brand effectively.
If you have any questions on how to get blogging or are already and want some tips and tricks click here to learn more. Until next time!