DO YOU KNOW WHO YOUR IDEAL CUSTOMER IS?

Have you heard of a Customer or Business Avatar before? Every business should have a minimum one if not a few.  An avatar can help ensure you are attracting the right kind of client for your business. We are going to go over the what, why and how.

What is a Client/Business Avatar?

An avatar is a fictitious customer profile that details the ideal client for you and your business. You can have more than one to ensure you are speaking to all the segments of your business. Be careful though too many can be detrimental to the exercise. You need to be able to maximize your exposure to your ideal client, figure out how to advertise to them effectively, know how to speak to them (tone, language), what is your story and what value does it have to your client.

Why should your business have an Avatar(s)?

Avatars are the center of all your marketing or should be at least. They allow you to drive targeted marketing that speaks directly to your ideal client. It allows you to strategically think when writing everything from lead magnets to social media posts from blog posts to Facebook ads. You can write all the content to speak to your ideal client or clients.

Having an avatar that defines the type of client you do not want to work with or attract is also a good idea. Why? It will help you to choose who to work with and make sure you are not wasting valuable time and money attracting anyone and everyone to your business. We all want clients but some, I think we can agree, are more work than they are worth.

Quality over quantity!

How do I create an Avatar?

There are lots of free downloadable worksheets online you can use. Some are better than others, and some will work better for you than others. It is a personal choice for sure. Here are the main points to cover, be as specific as possible (example for age don’t put 26-36 you want an exact age like 34):

Name:

Age:

Gender:

Marital Status:

#/Age of Children:

Location:

Occupation:

Job Title:

Annual Income:

Level of Education:

Other:

Goals:

Values:

Challenges:

Pain Points:

Possible Objections:

Role in the Buying Process:

Decision-Making Factors:

Business Objectives:

Best Way to Communicate:

Once you have filled out your Avatar write a story as that avatar and see what comes of it. You might be surprised at what you see. Be sure to add a photo to this fictitious person that fits their personality so you can remind yourself and others who your business would like to attract (or not attract can sometimes be just as important). Have fun creating it really does make it so much easier.

FIRST IMPRESSIONS AND WHY GOOD DESIGN MATTERS

If a picture can be worth a thousand words, design can be worth thousands of dollars to your business.

What is design? There are many different forms of design services for business purposes.

Graphic design is visual communication. It’s everything from graphics, illustrations, typography, and photography. This includes logo design, business cards, postcards, presentation packages, sales pages on your website, an online ad, a flyer, your latest social media post, or even your product packaging.

Design also brings graphics, animations and other visual effects to life in your videos, online courses, website, and advertising campaigns.

Design services are essential for any business wanting to make a positive and lasting impression. For example, your brand is the first thing people will see – it sets the tone for your business. As the famous saying goes: “You never get a second chance to make a first impression.” Make yours count!

You want to pay particular attention not only what your design looks like, but what it feels like, and how it works in your overall marketing strategies. Consistency, flow and clarity are essential parts of good business design.

When it comes to communication, graphic design communicates more than just words to your audience. The simplest design elements like font choice and colour scheme can help to portray an emotion or feeling that supports your message.

Here’s another way to look at it; when you share content that helps someone solve a problem, with curated professional design, the quality of your message increases, your professionalism becomes apparent, and that can speak volumes when clients are shopping around for products and services.

If you don’t value your company enough to invest in professional design, then it will be difficult to get potential clients to invest in you!

If a picture can be worth a thousand words, design can be worth thousands of dollars to your business.

What is design? There are many different forms of design services for business purposes.

Graphic design is visual communication. It’s everything from graphics, illustrations, typography, and photography. This includes logo design, business cards, postcards, presentation packages, sales pages on your website, an online ad, a flyer, your latest social media post, or even your product packaging.

Design also brings graphics, animations and other visual effects to life in your videos, online courses, website, and advertising campaigns.

Design services are essential for any business wanting to make a positive and lasting impression. For example, your brand is the first thing people will see – it sets the tone for your business. As the famous saying goes: “You never get a second chance to make a first impression.” Make yours count!

You want to pay particular attention not only what your design looks like, but what it feels like, and how it works in your overall marketing strategies. Consistency, flow and clarity are essential parts of good business design.

When it comes to communication, graphic design communicates more than just words to your audience. The simplest design elements like font choice and colour scheme can help to portray an emotion or feeling that supports your message.

Here’s another way to look at it; when you share content that helps someone solve a problem, with curated professional design, the quality of your message increases, your professionalism becomes apparent, and that can speak volumes when clients are shopping around for products and services.

If you don’t value your company enough to invest in professional design, then it will be difficult to get potential clients to invest in you!

Top 6 Solutions to Skyrocket Your Business

There is not much that we don’t do; we are a jack of all trades, so to speak. We have our specialties for sure like design, marketing and real estate. Client’s as well as other businesses frequently ask, “Do you do……?” So, we thought we would put together the most popular services we provide.

CREATIVE SERVICES

Our creative department handles all types of tasks, whether you are an existing business looking for a re-fresh, continued creative support or a new company looking to establish your brand. Some of the creative services that we offer are:

  • Logos
  • Stationary
  • Print communications
  • Social media design
  • Website design
  • Signage
  • Desktop Publishing and book layouts

MARKETING AND ADVERTISING

We have created all types of campaigns and systems to get businesses noticed and bring in new and repeat business. Whether you are launching an online blitz, ongoing presence on social or perhaps strategizing on farming areas and print communication, we can help. We have years of experience in helping businesses with their marketing and advertising needs. Some of these services are:

  • Social Media Campaigns
  • Print Campaigns
  • Marketing System Implementation and Execution
  • Follow-up and Client Care Systems
  • Print and online ads (Google Ads, Newspaper, Magazine, etc.)
  • Custom presentations

SOCIAL MEDIA MANAGEMENT

This is a popular one, especially since everyone realizes how important it is to have a presence on the web. We help you to develop, execute and track your campaigns, posts and pages to ensure they are performing at their best. It is important if you are posting or advertising on social media that you can track your ROI. Some of the items we cover are:

  • Content creation
  • Social Strategy
  • Social Audits
  • Social Ads
  • Execution of Posts
  • Content Calendar Creation
  • Social Image Creation
  • Consulting and Reporting

BLOGGING

Blogging is such an underrated tool in business. By blogging it not only offers you more visibility, but it also provides a source to pull multiple marketing strategies from. For instance, one blog post can generate 20 social media posts, videos, podcasts, newsletter content and more. Blogging also helps to answer common questions consumers may have about your business; it also helps establish you as a resource in your industry. A little “evergreen” content goes a long way.

WEBSITE SERVICES

Having a website is imperative for a virtual assistant, but it is also for any business now a days. With more and more people shopping online, researching products, comparing, etc. you need to be present. You do not need a big flashy WordPress site necessarily; perhaps you need a landing page only.  Once you are online, that site will need management on a monthly basis. This is just one of the many ways we can help. Some of our web services include:

  • Site design and set up
  • Migration
  • Landing Page design and optimization
  • Updates
  • Troubleshooting and Tech Support

REAL ESTATE SERVICES

With over 25 years of experience in both residential and commercial real estate (unlicensed), we have a wealth of knowledge and strive to ensure our agents have all they need to market properties, keep in touch with clients, provide that wow factor. Whatever their need, we are here to support and help grow their business. Let our design department take your brand/marketing to the next level.

  • Print Marketing and Design (Feature Sheets, CIM’s, Proposals, Flyers, Postcards etc.)
  • Database and Transaction Management
  • Social Media Management
  • Web Design and Management
  • Signage design
  • Consulting – Systems, Business Practices, Coaching

If you need some support for your business but are not sure where to start, start with these core services, then make a list of all the tasks you complete in a day, week, month. Once you have your list you can break it down into areas or tasks you would like to outsource.  We continue to learn and grow so that we can provide our clients with Solid Support for Their Success.

Why You Need a Business Coach

When you’re not feeling well, you seek out advice from a doctor or health expert.

If your kids need help with math homework,  you hire a tutor to improve their skills and confidence.

Successful people turn to experts when it comes to managing essential things in our life. Why? Because they get results.

When you stop making excuses and start to take responsibility for what you want to change – change happens.

Small, consistent steps in the right direction make a significant impact.

There is a psychological factor that comes with being proactive and seeking out help to change an uncomfortable situation. When you go from “problem” to “solution,” the brain sends powerful messages throughout your body, your neurons start to open a pathway taking you from feeling helpless and confused to focused and confident.

You know that feeling you get when you start to take action towards healthy daily goals and habits? There’s a science behind that. Momentum dissolves guilt, and each step forward creates room for the next opportunity.

We live in a world where information is available all day, every day, with a click, swipe or Google search. There is no shortage of temptation for the latest business trend, sales funnel, social media strategy, fancy new software, and the latest lead generation tool. While many of these can be invaluable assets in our businesses, it’s also easy to get distracted with information-overload that can lead to inaction.

What do Tony Robbins, Warren Buffett and Elon Musk have in common? If you guessed multi-billions, you’re right, but they also have and know how imperative it is to have a business coach.

Since running a business can be a rollercoaster ride, the right coach will help you not only set your goals but outline the goals in increments so you can achieve them. Goals can be significant, actually, the bigger, the better, but the small steps and foundations are the vital things to build as you move towards the finish line of achieving that goal.

If you’re feeling overwhelmed, you may be finding that you’re spending too much time and energy on counterproductive activities. Most entrepreneurs love to learn and are continually looking for innovative tools and ideas that will help them stand out from the rest at the risk of carefully filling day-to-day operations that are essential to revenue and growth.

If you’ve never made the connection – business and self-development are unanimous.

Limiting beliefs begin to creep in. Soon you’re asking yourself if you have what it takes to run your business. 

Are equipped with the right knowledge?

Are you ready without a specific training course?

Will people will like, trust and buy from you?

A coach will bring a new perspective and help you blast away any limiting beliefs you have about yourself.

According to the International Coach Federation, business owners who have hired a coach, have seen 70% increase in work performance, 86% have seen a return on investment, and an impressive 99% of entrepreneurs were happy that they decided to hire a business coach.

The House Wren offers an extensive business coaching program. If you’re ready to thrive and take your business to the next level, please contact us for more information. Take action today.

Discover the Secrets to Personalities

Have you ever wondered why some people “don’t get what you’re saying”?

Or have you ever thought “I can’t figure out why this person talks about same the details over and over”?

Do you have to “see”  or “feel” the question or task at hand before being convinced of its validity?

Or maybe you need to make sense of it before making a decision logically.

We decide if we agree with or reject ideas, people, or situations, in less than 4 seconds!

Neither is wrong or right – it’s just how different personalities respond to different environments.

To avoid conflict, you can refer to a powerful and straightforward personality tool to help you understand how you communicate when you’re at your natural best.

This tool also helps you understand how people with different personality traits also navigate the world.

By understanding DISC® you can build more cohesive relationships based on understanding the four predominant behavioural styles.

The DISC Model of Behavior was first proposed by William Moulton Marston, a physiological psychologist with a PhD from Harvard. His 1928 book, Emotions of Normal People, explains his theory on how normal human emotions lead to behavioural differences among groups of people, and how a person’s behaviour might change over time. His work focused on directly observable and measurable psychological phenomena. He was interested in using practical explanations to help people understand and manage their experiences and relationships.

Marston theorized that the behavioural expression of emotions could be categorized into four primary types, stemming from the person’s perceptions of self-concerning his or her environment.

And DISC® was born!

DISC assessments are used worldwide in thousands of organizations including governmental agencies, non-profits, start-ups, real estate teams, and Fortune 500 companies.

What does DISC stand for?

Dominance – direct, strong-willed and forceful

Influence – friendly, talkative and lively

Steadiness – gentle, accommodating and soft-hearted

Conscientiousness – private, analytical and logical

Keep in mind DISC profiling uses these four personality traits of human behaviour and even though we each have a prominent one, everyone has a unique blend.

If you’d like to take a free personality test, try out an online tool called Crystal Knows. After the test is complete, you’ll see a personality profile for yourself. You can then use the insights to communicate more effectively. We’ve tried it, and it’s fun and easy to use. (We are not affiliated in any way and do not receive compensation if you use it.)

Try it out here: Crystal Knows

BIGGEST LESSONS LEARNED AS A BUSINESS OWNER

Being a business owner, your own boss, in control of what you create can be wicked fun am I right?

However, there is a flip side that can be the complete opposite. Since reinventing and relaunching my business over three years ago I have learned a ton and continue to learn every day. Here are five of the biggest lessons I have learned and how they helped my company to grow.

USE SYSTEMS AND PROCESSES FOR EVERYTHING

To ensure that each task, each customer receives the same service, I ensure that I have a process for everything and a system to back it up. For instance, I set up an onboarding process that helps me get all the information I need from a prospect, provide them the information they need to get us up and running quickly and efficiently. This process saves everyone time and money. The same goes for accounting and invoicing. My Time tracking program integrates with QuickBooks to eliminate error and cut the invoicing process in half. “Either you run the day, or the day runs you.” – Jim Rhon OR “You control your own wins and losses” – Maria Sharapova

TECHNOLOGY

Okay so I am a big tech geek and love learning and using programs, apps and systems that automate, help, reduce error, etc. Over the past three plus years I have come to rely on some amazing programs that help my business run daily. Some of them are TSheets for time tracking, QuickBooks for Accounting, Dubsado for my CRM, WordPress for my Website, Zapier for …well my Zaps and other integrations, Adobe Creative Cloud, Hootsuite for all our social and our clients, Google for Business, and the list goes on! So many cool systems. “Productivity is being able to do things that you were never able to do before.” – Franz Kafka

DELEGATE

If you are a startup this might be difficult at first, especially if you’re a one-person show. However, you will reach a point when you will need help from others in order to reach your business goals. Some people find delegating a breeze while others will hold on to work thinking “by the time I explain it all I could have it done”. This type of thinking is detrimental to your workflow and your growth. If you are overloaded, get stuff off your plate. Take a half hour or an hour and get it off and done. Then you can focus on what is more important to you at that time. If you struggle with something, say web design, then outsource it to someone who knows. Don’t like blog writing? Pay someone to do it for you then you can do the stuff your passionate about. “The way to get started is to quit talking and begin doing” – Walt Disney

TAKE CHANCES

If you never step out of your comfort zone you cannot grow. I stepped WAY out of mine when I started up. I had already been down this road but this time I was going to pave it my way. I set goals for myself, attainable, over many months and broke them down into achievable actions. I took the risk of investing in my business and having it flop. I took the chance of loosing client’s when I implemented packages and increased my pricing. I took the chance of being successful and dealing with all the hurdles that would come from that success. Owning a business is all about chances, risk and reward. It is well worth it if you learn from mistakes and not missed chances. “Only put off until tomorrow what you are willing to die having left undone.”-Pablo Picasso

HONESTY AND ABOVE ALL BALANCE

I would rather be honest about my business, my services and not gain a client rather than hard sell someone and lose them later. When I started, I made a vow to myself that I was going to pride myself on honesty and if someone did not want to work with my company because of it, then so be it. Over the years I have had my fair share of being asked to do things that are against my business and personal ethics and I’m proud to have stood up and said, “no thank you”. My business is successful because I have the trust of those I work with. We trust one another and they know that my business is an honest one. We do what we say we are going to do and if something comes up, we tell our clients we do not offer excuses.

The reason most of us become business owners is not only to realize a dream or a goal but to provide a balance that can only come from being your own boss. Now that being said, balance is and can be one of the hardest things in business to attain. I started this company so I could have more time with my family, freedom to work from anywhere, no more anxiety around how many days off I have left because my kid needs to go to the doctor. Whatever your reason is for balance always strive to keep it. Sometimes you will maintain it and others times you won’t. Remember your big picture, your Why, keep it honest and treasure your integrity. “Though no one can go back and make a brand new start, anyone can start from now and make a brand new ending. – Carl Bard

Owning a business is like being in school every day, an opportunity to learn around every corner. Learn from everything, your successes, your misses and above all your mistakes. What are some of the biggest lessons you have learned in your business that you think other business owners could learn from?