40 CLIENT GIFT IDEAS

The holidays are the perfect time of year to show your clients how much you appreciate their business. When it comes to giving gifts there are a few things to consider. First is your budget and then you can go from there. When selecting a gift, you need to keep in mind additional costs like shipping, courier costs, postage (note that your cost significantly increases if it cannot fit through the mail slot 😉) or are you handing them out personally. Gift selection also depends on the size of your business, not taking into account these costs could put a substantial damper your best-laid plans.

Client gifts should be personal, a way for you to say thank you but to also stay top of mind. Staying top of mind does not mean you need to have your logo on it, but selecting a personal gift that resonates with your client will remind them of you all year long.

Here are 40 ideas to get you started!

  1. A Meal in a Basket
  2. Baked Goods
  3. Beer
  4. Wine
  5. Drink Mixer Basket
  6. Waterbottle
  7. Donation to a Charity
  8. Mug or Tea Cup
  9. Coffee
  10. Tea
  11. Phone Charger
  12. Calendar
  13. Coffee Table Book
  14. Notebook
  15. Notepad and Pen
  16. Charging Station
  17. Book
  18. Passport Cover
  19. Snacks
  20. Portable Charger
  21. Noise Cancelling Headphones
  22. Bluetooth Speakers
  23. Gift Cards
  24. Subscription Box
  25. Thermal Glass
  26. Wine Glasses
  27. Chocolate or Candy
  28. Spa Basket
  29. Movie Night
  30. Planner or Journal
  31. Handmade Gift by a Local Artisan
  32. Pottery
  33. Plants or Succulents
  34. Floral Arrangement
  35. Customized Socks
  36. Personalized Cutting Board
  37. Portable Projector for Phone
  38. Games
  39. Magnets
  40. Beer Bottle Opener

Now that you have some ideas have some fun with it! Professionally wrap your gifts, use fun wrapping paper, or have them delivered with some flare. For even more ideas head over to our Pinterest page. Happy Gifting!

GET YOUR BUSINESS HOLIDAY READY WITH A VIRTUAL ASSISTANT

The holidays are coming up quick! Is your business ready? Virtual Assistants are that extra pair of hands just when you need them. They are the secret elves to your business holiday season. There is so much to organize in our personal lives, let alone our business lives when it comes to getting ready for December. Here are ten ways that virtual assistants can help:

  1. CONTENT MARKETING –Have your virtual assistant help you develop and execute your online content for the holidays. Are you having a sale? They can help you set up and run your online ads and keep your sales rolling in. They can help you write and post custom seasonal and holiday-specific content to your social media, website, email list and more. Set up and send out a holiday-themed newsletter. Record and post a holiday message through video or host a Facebook Live wishing people all the best or a year in review.
  2. EVENTS AND PARTIES– Having a big holiday soiree or want to host a client appreciation or office party? No matter the occasion, Virtual Assistants can help you successfully host your event or party. They can help with invitations, rsvp’s, catering, hiring DJs, décor, venue sourcing, and more.
  3. PRINT MARKETING – Add some sparkle, class, pizzaz to your holiday marketing. Virtual Assistants can help you design a custom holiday card, order cards, address and mail them. If you are hosting an event or party, why not have your virtual assistant design and deliver the invites? Everything from coupons and gift certificates to holiday cards and gift guides, virtual assistants can help with all of it.
  4. GIFTS – Need to find that perfect client gift? Maybe you send out gifts to all of your clients over the holidays. That is a lot of work and organization that Virtual Assistants can help to tackle. They can research innovative and or creative gift ideas, order, find courier or delivery services to ensure your gifts arrive on time, and for the most economical cost. Some may even offer wrapping services for those who seem to fight with wrapping paper more than actually wrapping.
  5. SALES  – The holidays are busy, and running a sale at the peak of the shopping season can be overwhelming. Have a Virtual Assistant set up all the marketing and get it running right away. Have them get everything ready for the sale date so that it goes off without a hitch; you can focus on the sales, not get bogged down in the details. Have your Virtual Assistant put in a good word with Santa and have him at your sale for a photoshoot.
  6. CHARITY – Do you give back to your community or run fundraisers over the holiday season to benefit those less fortunate? Run food drive, volunteer your time at a kitchen, whatever your way of supporting virtual assistants can help get the word out, drum up donations and take things off your plate so you can focus on doing good for others. Tis the season for giving right!
  7. TRAVEL – If you’re travelling over the holidays why not have someone take care of all the details for you while you do something more fun like decorating the office. Virtual Assistants can arrange hotels, flights, car rentals for you.
  8. EXHIBITIONS – If you run a retail business and showcase your fantastic goods and services at holiday shows, a virtual assistant can help you get organized, promote your business, and goods, making sure people know when and where to find you!
  9. CONTESTS – The holiday season is a great time to run giveaway contests. Have your virtual assistant help you set up a cookie decorating contest, a contest to win a porch décor package from a local nursery, or a fun ugly sweater photo contest. Whatever your contest strategy and execution are key, virtual assistants can help.
  10. BLOGGING – If you need some holiday-specific content or seasonally specific content but have no time to sit and write it out (maybe you have a case of writer’s block or brain freeze), have a virtual assistant write up some evergreen content for your blog that can be used again and again for many purposes.

If you need more ideas on how to market your business this holiday season, contact us, we are full of ideas and love to help. Need some help with executing your fantastic festive plan, give us a jingle (pun intended) we will be there to provide you with Solid Support for Your Success (and Santas).

MARKETING AND DESIGN FOR REAL ESTATE

HOW A REAL ESTATE VIRTUAL ASSISTANT CAN HELP

When people buy or sell their home, the obvious choice is to do so with a Real Estate Agent. Someone certified and educated on the subject matter of real estate, right? Well, when you are an Agent and looking to find some support for your marketing and advertising, why would you go with just any Assistant or Virtual Assistant.

Real Estate Virtual Assistants (Real Estate VA’s) are a fantastic way to get not only beautiful marketing pieces and fantastic ideas, but you also get an invaluable resource of experience in your line of business. They are experienced in the field of real estate and know how it works and how it is different from other industries, has many rules, guidelines etc. Having someone who knows the language, the market and, more importantly the ethics, rules and guidelines around advertising is key, lest anyone get into hot water with RECO or other governing bodies.

There are many services that the right Real Estate VA can help you with:

SOCIAL MEDIA

  • Set up and monitor accounts
  • Create content, schedule, and post
  • Engage with your audience
  • Grow your audience
  • Optimize accounts
  • Social Media Ads

PRINT MARKETING

  • Feature Sheets
  • Flyers
  • Post Cards and Mailers
  • Books
  • Presentations
  • Newsletters

ONLINE MARKETING

  • Google Business
  • Google Ads
  • Newsletters
  • Drip Campaigns
  • Social Media Ads

WEBSITES

  • Create
  • Update
  • Blog Writing

REPORTING

  • Google Analytics
  • Social Media Reporting
  • Custom Reports

BRANDING

  • Logos
  • Images
  • Letterhead
  • Envelopes
  • Business Cards
  • Promo Pieces
  • Social Banners
  • Signs
  • Email Signatures
  • Website Banners
  • Presentation Folders
  • Note Cards

GRAPHICS

  • Social Media Account Graphics
  • Social Post Images
  • Infographics
  • Photoshopping of Images
  • Signs

Now, like all Agents, not all Real Estate VA’s are the same. Some will provide some of the services listed above, and others will provide a wider selection, perhaps all. Thinking that the latter is a mythical unicorn? Think again! Feel free to check out these as well as some of the other tools we offer. Let us put our over 20 years of real estate experience to work for you. Let us provide you with Solid Support for Your Success.

DO YOU KNOW WHO YOUR IDEAL CUSTOMER IS?

Have you heard of a Customer or Business Avatar before? Every business should have a minimum one if not a few.  An avatar can help ensure you are attracting the right kind of client for your business. We are going to go over the what, why and how.

What is a Client/Business Avatar?

An avatar is a fictitious customer profile that details the ideal client for you and your business. You can have more than one to ensure you are speaking to all the segments of your business. Be careful though too many can be detrimental to the exercise. You need to be able to maximize your exposure to your ideal client, figure out how to advertise to them effectively, know how to speak to them (tone, language), what is your story and what value does it have to your client.

Why should your business have an Avatar(s)?

Avatars are the center of all your marketing or should be at least. They allow you to drive targeted marketing that speaks directly to your ideal client. It allows you to strategically think when writing everything from lead magnets to social media posts from blog posts to Facebook ads. You can write all the content to speak to your ideal client or clients.

Having an avatar that defines the type of client you do not want to work with or attract is also a good idea. Why? It will help you to choose who to work with and make sure you are not wasting valuable time and money attracting anyone and everyone to your business. We all want clients but some, I think we can agree, are more work than they are worth.

Quality over quantity!

How do I create an Avatar?

There are lots of free downloadable worksheets online you can use. Some are better than others, and some will work better for you than others. It is a personal choice for sure. Here are the main points to cover, be as specific as possible (example for age don’t put 26-36 you want an exact age like 34):

Name:

Age:

Gender:

Marital Status:

#/Age of Children:

Location:

Occupation:

Job Title:

Annual Income:

Level of Education:

Other:

Goals:

Values:

Challenges:

Pain Points:

Possible Objections:

Role in the Buying Process:

Decision-Making Factors:

Business Objectives:

Best Way to Communicate:

Once you have filled out your Avatar write a story as that avatar and see what comes of it. You might be surprised at what you see. Be sure to add a photo to this fictitious person that fits their personality so you can remind yourself and others who your business would like to attract (or not attract can sometimes be just as important). Have fun creating it really does make it so much easier.

FIRST IMPRESSIONS AND WHY GOOD DESIGN MATTERS

If a picture can be worth a thousand words, design can be worth thousands of dollars to your business.

What is design? There are many different forms of design services for business purposes.

Graphic design is visual communication. It’s everything from graphics, illustrations, typography, and photography. This includes logo design, business cards, postcards, presentation packages, sales pages on your website, an online ad, a flyer, your latest social media post, or even your product packaging.

Design also brings graphics, animations and other visual effects to life in your videos, online courses, website, and advertising campaigns.

Design services are essential for any business wanting to make a positive and lasting impression. For example, your brand is the first thing people will see – it sets the tone for your business. As the famous saying goes: “You never get a second chance to make a first impression.” Make yours count!

You want to pay particular attention not only what your design looks like, but what it feels like, and how it works in your overall marketing strategies. Consistency, flow and clarity are essential parts of good business design.

When it comes to communication, graphic design communicates more than just words to your audience. The simplest design elements like font choice and colour scheme can help to portray an emotion or feeling that supports your message.

Here’s another way to look at it; when you share content that helps someone solve a problem, with curated professional design, the quality of your message increases, your professionalism becomes apparent, and that can speak volumes when clients are shopping around for products and services.

If you don’t value your company enough to invest in professional design, then it will be difficult to get potential clients to invest in you!

If a picture can be worth a thousand words, design can be worth thousands of dollars to your business.

What is design? There are many different forms of design services for business purposes.

Graphic design is visual communication. It’s everything from graphics, illustrations, typography, and photography. This includes logo design, business cards, postcards, presentation packages, sales pages on your website, an online ad, a flyer, your latest social media post, or even your product packaging.

Design also brings graphics, animations and other visual effects to life in your videos, online courses, website, and advertising campaigns.

Design services are essential for any business wanting to make a positive and lasting impression. For example, your brand is the first thing people will see – it sets the tone for your business. As the famous saying goes: “You never get a second chance to make a first impression.” Make yours count!

You want to pay particular attention not only what your design looks like, but what it feels like, and how it works in your overall marketing strategies. Consistency, flow and clarity are essential parts of good business design.

When it comes to communication, graphic design communicates more than just words to your audience. The simplest design elements like font choice and colour scheme can help to portray an emotion or feeling that supports your message.

Here’s another way to look at it; when you share content that helps someone solve a problem, with curated professional design, the quality of your message increases, your professionalism becomes apparent, and that can speak volumes when clients are shopping around for products and services.

If you don’t value your company enough to invest in professional design, then it will be difficult to get potential clients to invest in you!

Top 6 Solutions to Skyrocket Your Business

There is not much that we don’t do; we are a jack of all trades, so to speak. We have our specialties for sure like design, marketing and real estate. Client’s as well as other businesses frequently ask, “Do you do……?” So, we thought we would put together the most popular services we provide.

CREATIVE SERVICES

Our creative department handles all types of tasks, whether you are an existing business looking for a re-fresh, continued creative support or a new company looking to establish your brand. Some of the creative services that we offer are:

  • Logos
  • Stationary
  • Print communications
  • Social media design
  • Website design
  • Signage
  • Desktop Publishing and book layouts

MARKETING AND ADVERTISING

We have created all types of campaigns and systems to get businesses noticed and bring in new and repeat business. Whether you are launching an online blitz, ongoing presence on social or perhaps strategizing on farming areas and print communication, we can help. We have years of experience in helping businesses with their marketing and advertising needs. Some of these services are:

  • Social Media Campaigns
  • Print Campaigns
  • Marketing System Implementation and Execution
  • Follow-up and Client Care Systems
  • Print and online ads (Google Ads, Newspaper, Magazine, etc.)
  • Custom presentations

SOCIAL MEDIA MANAGEMENT

This is a popular one, especially since everyone realizes how important it is to have a presence on the web. We help you to develop, execute and track your campaigns, posts and pages to ensure they are performing at their best. It is important if you are posting or advertising on social media that you can track your ROI. Some of the items we cover are:

  • Content creation
  • Social Strategy
  • Social Audits
  • Social Ads
  • Execution of Posts
  • Content Calendar Creation
  • Social Image Creation
  • Consulting and Reporting

BLOGGING

Blogging is such an underrated tool in business. By blogging it not only offers you more visibility, but it also provides a source to pull multiple marketing strategies from. For instance, one blog post can generate 20 social media posts, videos, podcasts, newsletter content and more. Blogging also helps to answer common questions consumers may have about your business; it also helps establish you as a resource in your industry. A little “evergreen” content goes a long way.

WEBSITE SERVICES

Having a website is imperative for a virtual assistant, but it is also for any business now a days. With more and more people shopping online, researching products, comparing, etc. you need to be present. You do not need a big flashy WordPress site necessarily; perhaps you need a landing page only.  Once you are online, that site will need management on a monthly basis. This is just one of the many ways we can help. Some of our web services include:

  • Site design and set up
  • Migration
  • Landing Page design and optimization
  • Updates
  • Troubleshooting and Tech Support

REAL ESTATE SERVICES

With over 25 years of experience in both residential and commercial real estate (unlicensed), we have a wealth of knowledge and strive to ensure our agents have all they need to market properties, keep in touch with clients, provide that wow factor. Whatever their need, we are here to support and help grow their business. Let our design department take your brand/marketing to the next level.

  • Print Marketing and Design (Feature Sheets, CIM’s, Proposals, Flyers, Postcards etc.)
  • Database and Transaction Management
  • Social Media Management
  • Web Design and Management
  • Signage design
  • Consulting – Systems, Business Practices, Coaching

If you need some support for your business but are not sure where to start, start with these core services, then make a list of all the tasks you complete in a day, week, month. Once you have your list you can break it down into areas or tasks you would like to outsource.  We continue to learn and grow so that we can provide our clients with Solid Support for Their Success.