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DO YOU KNOW WHO YOUR IDEAL CUSTOMER IS?

DO YOU KNOW WHO YOUR IDEAL CUSTOMER IS?

Have you heard of a Customer or Business Avatar before? Every business should have minimum one if not a few. An avatar can help ensure you are attracting the right kind of client for your business. We are going to go over the what, why and how.
What is a Client/Business Avatar?
An avatar is a fictitious customer profile that details the ideal client for you and your business. You can have more than one to ensure you are speaking to all the segments of your business. Be careful though too many can be detrimental to the exercise.

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