DO’S AND DON’T’S FOR HASHTAG USE
- Be specific, for instance with Instagram be sure your hashtags describe the image
- Brand hashtags should be about what you do or offer not just your company name (Examples: Ontario Travel #DiscoverON, Charmin – #tweetfromtheseat)
- Use A/B testing on your hashtags and watch your analytics for the best ones to use
- Do your research and ensure you are not using any banned hashtags you don’t want to end up Shadow Banned (an Instagram Shadowban is when your hashtags become ‘un-discoverable’.
You can use your hashtags; however, you’ll only show up in hashtag feeds of your current followers).
- Choose a branded hashtag that customers will remember
- Carry your branded hashtag(s) throughout your marketing – print, online, social, promotions, etc.
- Make your hashtags too long, people will not want to type them and won’t find you
- Use banned hashtags (see below for more information on this)
- Have more hashtags than content
- Follow for Follow (just because someone follows you does not mean you should)
- Use hashtags on Facebook (See below for more information on this, or download our cheat sheet)
- Use irrelevant hashtags on Instagram your account could be flagged as a spammer.
For instance, when posting at Thanksgiving a banned hashtag we were unaware of caused it to be blocked. Who knew #happythanksgiving was the culprit, chances are it is one of the new temporarily banned hashtags much like #dogsofinstagram. Time will tell. Here is a list of just a few of many partially banned hashtags:
NEW PARTIALLY BANNED HASHTAGS
I am sure you can understand that many banned hashtags are because they can or have been associated with the inappropriate content.
WHEN AND HOW TO USE HASHTAGS
- Tweets with one or more hashtags are 55% more likely to be retweeted
- Tweets with 1 or 2 hashtags have a 21% higher engagement than those with 3 or more
- Tweets that use more than 2 show a 17% drop in engagement
- Interactions are highest on posts with 11+ hashtags
- Facebook posts without a hashtag fare better than those with a hashtag.
- Posts with more than 2 hashtags dropped by 70% from those with 1-2 hashtags
- Hashtags are now allowed on Pinterest just like any other social platform
- Pinterest recommends no more than 20 hashtags
- Note that only 4-5 are visible in the preview.
- Google+ has no official hashtag limit, but it is suggested to use no more than 5
- Use the explore tab to search hashtags
- Use 3 or 4 of the hashtags you find through the explore tab and copy to your post
- The more tags you add, the less relevant they become.
- Don’t use more any more than you need.
- YouTube will remove your video if you use over 15.
- No Limit but recommend a max of 3-5