by Karissa Jones | Jul 19, 2023 | Advertising & Design, Helpful Information, Marketing, Organization and Systems, Real Estate, Social Media
Real estate marketing is complex, especially in the digital age. Before the breakout of the online world, many REALTORS®️ had to do things the old-fashioned way—word of mouth, referrals, and ads in local newspapers. Since the introduction of online networking, all...
by Karissa Jones | Nov 10, 2022 | Advertising & Design, Helpful Information, Marketing
When advertising your business on Facebook, you may wonder which tool is the best. The two most-used options available are Facebook ads or boosted posts. While both will cost you money, each offers pros and cons. You want to put your money where it best serves you, so...
by Karissa Jones | Nov 24, 2021 | Advertising & Design, Helpful Information, Marketing, Organization and Systems, Real Estate, Small Business, Social Media
Marketing is a vital piece of business success. Your marketing materials allow you to reach your target audience and essentially scale your business. Without a marketing budget, your efforts are not likely to reach their full potential. Why is a marketing budget so...
by Karissa Jones | Sep 13, 2021 | Advertising & Design, Helpful Information, Marketing, Real Estate, Small Business
In the past, many real estate agents relied heavily on word-of-mouth advertising, especially if they were starting out. In the digital world, the breadth of your online presence can make or break your business. For REALTORS®, being searchable online is a great way to...
by Karissa Jones | Dec 5, 2020 | Marketing
A customer or business avatar is incredibly essential. The fictitious consumer profile details the ideal client for you. It helps to ensure that you are attracting the right kind of client for the services or products you offer and can help drive long-term business...