A customer or business avatar is incredibly essential. The fictitious consumer profile details the ideal client for you. It helps to ensure that you are attracting the right kind of client for the services or products you offer and can help drive long-term business success. Although every business should have at least one, it can be ideal to have several to help speak to all facets of your company goals. The exercise can get convoluted with too many, though, so be as specific as you can.
WHY IS A CLIENT AVATAR NECESSARY?
You need to be able to maximize your exposure to your ideal client. This involves figuring out how to gear your advertising to them, what tone and language would be the most effective in communications with them, and the value your story holds for them. They are at the centre of your marketing efforts and allow you to drive targeted marketing that speaks directly to the clients you want to work with most. You want to think strategically when creating all types of ads, including lead magnets to social media posts, and the avatar will help you do that.
Having an avatar that defines the type of client you do not want to work with or attract is also a good idea because it will help you to choose who to work with and make sure you are not wasting valuable time and money attracting anyone and everyone to your business. We all want clients, but some are more work than they are worth. It’s quality over quantity!
HOW DO I CREATE AN AVATAR?
The main points that should be covered in the creation of your business avatar should be as specific as possible and include:
- Name
- Age (not a range but a specific period, i.e. 34 versus 30-40)
- Gender
- Marital Status
- Number and ages of children
- Location
- Occupation
- Job title
- Annual income
- Level of education
- Goals:
- Values:
- Challenges
- Pain Points
- Possible Objections
- Role in the Buying Process
- Decision-Making Factors
- Business Objectives
- Best Way to Communicate
These key factors will help you build your ideal customer avatar, which will lead to further understanding of who you’re targeting, why, and how you can improve on advertising to your specific demographic.
WHAT TO DO AFTER YOU CREATE YOUR IDEAL CUSTOMER
Once you have created an entire life for your avatar, you should add a photo. This will breathe even more energy into the completed version of your fictitious customer and remind you who it is your in business for. The process is designed to be a fun and functional exercise to help drive further business sales and assist in the growth of your client base.
Knowing who you want to market to is a massive part of having business dreams and achieving business success. For more information on how to build your ideal customer, contact us today!