NEWS FROM THE NEST
Predictive Direct Mail: High-End Print for the Digital Age
There is no shortage of digital noise these days—people are inundated with emails, reminders, and notifications all day long. Eventually, it gets to a point where they all get lost in the ether. They exist, but they’re completely off anyone’s radar, essentially rendering them invisible.
Hyper-Personalized Newsletters: Segmenting by Lifestyle, Not Just Leads
Sending out newsletters is a great way to keep communication and information flowing freely between you and your clients. But since people are unique, as are their needs, figuring out how to use that in your email newsletter approach is the best way to avoid...
Beyond the Grid: Why Your Instagram Strategy Needs a 2026 Design Refresh
Trends in the way people connect and interact with social media are changing, especially if you’re a professional. Before, it was all about the post. You’d want to make sure everything was perfect in one post to stop people from scrolling right past it. In 2026,...
Why “Hyper-Local” is Your Only Defence Against Big Tech Portals
Why “Hyper-Local” is Your Only Defence Against Big Tech Portals Big tech portals, such as Zolo, HouseSigma, and Point2Homes, are often seen as the competition. They offer people many listings to browse during their property search, giving them a sense of freedom in...
The Death of the “Bus Bench” Headshot: 2026 Branding Trends
The way a person or company brands themselves is changing. In the past, stiff formal photography and bus bench ads took precedence, but as times change, so do people's responses to certain types of branding. If you want to keep up with the times, it’s essential...
The Best Tools and Apps for Real Estate Marketing in 2025/2026
The way you approach real estate marketing might be shifting. The surge of AI-powered tools and solutions will take centre stage in the upcoming year, giving people a technological assistant of sorts, alongside tried-and-true apps and tools that continue to help...
Effectively Using Instagram for Real Estate Marketing
Our latest blog dives into how real estate agents can use Instagram to showcase listings, connect with clients, and build a standout personal brand.
How to Stand Out in a Competitive Real Estate Market
If you want to stand out in a competitive real estate market, you have to be willing to go the extra mile to do so, using community involvement, innovative campaigns, and niche forms of marketing to your advantage.
Real Estate Marketing Automation: How to Save Time and Improve Results
Real estate marketing automation consists of software and other tools that can provide you with a set-it-and-forget-it approach to specific tasks so you can put your hands on marketing efforts elsewhere. From email campaigns to managing social media, marketing...
The Top 10 Mistakes We See REALTORS® making
Marketing, design and business management are not typically the reason you get into real estate. Relationships and selling dreams are more like it.
Download the top 10 mistakes we see REALTORS® making.