NEWS FROM THE NEST
In the past, many real estate agents relied heavily on word-of-mouth advertising, especially if they were starting out. In the digital world, the breadth of your online presence can make or break your business.
Having a heavy workload comes with the territory of starting and running a business. If you’re a small company, you likely don’t have various departments to take care of the different facets of your business, such as accounting, human resources, and content management. Often, business owners do all of this on their own, and unfortunately, with that much on their plate, it can be challenging to put your all into any one task. If that sounds like you, maybe it’s time to consider outsourcing.
Content buckets are the various topics that stem out from the heart of your business. They connect your overall mission and contain essential aspects of what you do, why you do it, and who your ideal customer is. Each content bucket focuses on one particular part of your overall business.
Having a blog is a powerful tool when it comes to enhancing your online business presence. Blogging allows you to develop and share your company’s personality, ultimately leading to more professional connections and potential clients.
When building your business from the ground up, you will want to pay close attention to a few key aspects. One of those aspects needs extra special attention, consistency. The voice of your business, how you interact and help customers or clients, and the services you provide should be consistent across the board.
In the past, many REALTORS® relied upon word of mouth advertising, business cards, and other forms of traditional marketing to get their names out. Now, your digital footprint is the main focus of how people get to know who you are, what you offer, and why it is they...
Developing a good branding strategy will help prospective clients learn about what you stand for, the promises you plan to deliver on, and the personality of your business. You can start your brand strategy by asking the question, “if your brand was a person, how would you describe it?”
When people buy or sell their home, the obvious choice is to utilize someone certified and educated on the subject matter of real estate, right? When you are an agent looking for support for marketing and design, the same thing rings true. You’ll want to utilize a...
In today’s “content is king” world, not having a content strategy can hurt your company’s image and brand. You want to educate, inspire, and form relationships through the use of your content. A good content strategy will help your customers learn what you can do for...
The Top 10 Mistakes We See REALTORS® making
Marketing, design and business management are not typically the reason you get into real estate. Relationships and selling dreams are more like it.
Download the top 10 mistakes we see REALTORS® making.