NEWS FROM THE NEST
Practical marketing ideas for REALTORS® and Small Businesses.
Explore tips on branding, graphic design, social media, newsletters and business systems. Whether you’re reaching customers in Simcoe County or building your presence elsewhere in Ontario and Canada, you’ll find ideas to help make your next marketing move clearer.
Start with a topic that speaks to what you’re working on today.
The Return of the Personalized Newsletter: Marketing in an AI-Saturated World
Personalized newsletters help your business cut through the AI-generated noise, build genuine connections with your audience, and keep your brand top of mind.
The Neighbourhood Expert Blueprint: How to Become the Go-To Brand in Your Postal Code
Both REALTORS®️ and small businesses want to be the top choice when it comes to the services or products they offer. But oftentimes, the relationship between the two isn’t utilized as well as it could be. When both small businesses and agents work together, both...
The “Cottage Country” Extension: Branding for Year-Round Muskoka, Kawartha and Simcoe Living
Cottage country is often synonymous with a summer escape. People see the area as a home away from home with a slower pace of life that will rejuvenate them for when the fall season rolls around. But as things change, with remote work, better affordability, and...
The Face of the Business: How to Build a Personal Brand Without Being Cringey
The Face of the Business: How to Build a Personal Brand Without Being Cringey You are the face of your business, and in a market oversaturated with video content and many businesses gaining traction on Instagram and TikTok, it’s a crucial marketing opportunity you...
Predictive Direct Mail: High-End Print for the Digital Age
There is no shortage of digital noise these days—people are inundated with emails, reminders, and notifications all day long. Eventually, it gets to a point where they all get lost in the ether. They exist, but they’re completely off anyone’s radar, essentially rendering them invisible.
Hyper-Personalized Newsletters: Segmenting by Lifestyle, Not Just Leads
Sending out newsletters is a great way to keep communication and information flowing freely between you and your clients. But since people are unique, as are their needs, figuring out how to use that in your email newsletter approach is the best way to avoid...
Beyond the Grid: Why Your Instagram Strategy Needs a 2026 Design Refresh
Trends in the way people connect and interact with social media are changing, especially if you’re a professional. Before, it was all about the post. You’d want to make sure everything was perfect in one post to stop people from scrolling right past it. In 2026,...
Why “Hyper-Local” is Your Only Defence Against Big Tech Portals
Why “Hyper-Local” is Your Only Defence Against Big Tech Portals Big tech portals, such as Zolo, HouseSigma, and Point2Homes, are often seen as the competition. They offer people many listings to browse during their property search, giving them a sense of freedom in...
The Death of the “Bus Bench” Headshot: 2026 Branding Trends
The way a person or company brands themselves is changing. In the past, stiff formal photography and bus bench ads took precedence, but as times change, so do people's responses to certain types of branding. If you want to keep up with the times, it’s essential...
The Top 10 Mistakes We See REALTORS® making
Marketing, design and business management are not typically the reason you get into real estate. Relationships and selling dreams are more like it.
Download the top 10 mistakes we see REALTORS® making.