by Karissa Jones | Mar 13, 2026 | Advertising & Design, Helpful Information, Inspiration, Marketing, Real Estate, Small Business, Social Media
Trends in the way people connect and interact with social media are changing, especially if you’re a professional. Before, it was all about the post. You’d want to make sure everything was perfect in one post to stop people from scrolling right past it. In 2026,... 
by Karissa Jones | Feb 12, 2026 | Helpful Information
Why “Hyper-Local” is Your Only Defence Against Big Tech Portals Big tech portals, such as Zolo, HouseSigma, and Point2Homes, are often seen as the competition. They offer people many listings to browse during their property search, giving them a sense of freedom in... 
by Karissa Jones | Jan 22, 2026 | Advertising & Design, Helpful Information, Marketing
The way a person or company brands themselves is changing. In the past, stiff formal photography and bus bench ads took precedence, but as times change, so do people’s responses to certain types of branding. If you want to keep up with the times, it’s... 
by Karissa Jones | Dec 16, 2025 | Advertising & Design, Helpful Information, Marketing
The way you approach real estate marketing might be shifting. The surge of AI-powered tools and solutions will take centre stage in the upcoming year, giving people a technological assistant of sorts, alongside tried-and-true apps and tools that continue to help... 
by Karissa Jones | Nov 18, 2025 | Helpful Information, Marketing
Instagram is used by millions of people every single day—many of whom use it for everything from staying in touch with friends to finding new businesses they like. So, if you’re a real estate agent and you’re not yet using the social media platform to your advantage,...