In the past, many REALTORS® relied upon word of mouth advertising, business cards, and other forms of traditional marketing to get their names out. Now, your digital footprint is the main focus of how people get to know who you are, what you offer, and why it is they should choose you to help them find or sell their home. You may have a page on your Brokerage’s website, but that isn’t enough to truly stand out from the crowd. You need a custom website.
Customization is Vital
Your individual identity as a REALTOR® cannot be explored while using a templated webpage from your Brokerage. The page may be good but it won’t paint the true picture of you as a professional. A custom website allows you to play around with different aesthetics, typography, and much more. This gives you the opportunity to let your professional personality shine and those who are visiting your page a clearer idea of why they should work with you and what you bring to the table that others cannot.
It Helps To Build Trust And Establish Relationships
With a custom website, you can take it with you if you move Brokerages. This gives your clients and any potential future clients a “home base” website to find you when they’re looking to buy or sell a new property. According to research done by Verisign, 56% of people were found to lack trust in small businesses that didn’t have a website, so ultimately, having your own will bring you even closer to potential clients by setting a foundation for trust and keeping connections alive.
It’s More Than Just A Digital Business Card
Some people may see a website as nothing more than the digital version of the business card they hand out, however, it is so much more than that. A business card is nothing more than your contact information, whereas, your custom website is the story of you that clients can explore to get to know you better before they even meet you—it’s your way of developing and sharing your brand identity.
With a website, you can provide potential clients with your backstory, testimonials from other clients, and even links to places you may have for sale. A business card can’t do any of that. With your website, you give people a chance to connect with you so that they want to utilize your contact information.
Online Research Dominates For Home Buyers
Many people looking to buy their homes begin their search online. Without a custom website, it’s likely that your hat is taken out of the ring before you even get a chance to warm up. By being able to control your own SEO, you can make sure that when a person searches for REALTORS® in their area, your name is at the top of the list. Google Ranks can also be utilized because it prioritizes local small businesses when people are searching using their mobile devices.
A website is a must for all REALTORS® looking to expand and connect with potential clients. If you want to create your own custom website but aren’t sure where to start, contact us today for a strategy session that can help you develop and create one that suits you and your brand perfectly.