Having a blog is a powerful tool when it comes to enhancing your online business presence. Blogging allows you to develop and share your company’s personality, ultimately leading to more professional connections and potential clients.
When you have a blog, you often put your best foot forward when it comes to content, and that’s great. However, you don’t want to let all that good content go to waste. One of the best ways to utilize old content is by breathing new life into it.
Use Video Media To Take Old Content To New Heights
If you have a written blog post that gained a lot of traction, you can use the information you provided in a new way through the use of video content. Creating video content such as an informative how-to video or a webinar will bring an air of freshness to your old but essential content.
Implement To Design To Give A Blog Post a New Life
Design is a crucial part of what draws people into your business. The colours you use, the typography, and the way your logo looks all make a difference in the message you’re trying to convey. You use design to help build your brand, so why not use it to help repurpose an old blog post? You can do this by creating infographics with the same information and an entirely new look or through the development of an eye-catching and informative newsletter.
Take Your Best Posts and Turn Them Into An Ebook
When you’ve reached a certain point on your blog, you’ll likely have countless blogs with good content. To repurpose all that vital information, you can choose the best of the bunch and create an Ebook that provides your clients with a one-stop shop for everything you have to offer.
Create A New Blog From Your Social Media Posts
Social media posts are a great start when sharing your insight, but you can use those little tidbits of information to create new content. By simply expanding on the best of your posts, you can give your blog the update it needs without having to search for new and exciting tips or information.
Repurposing blog posts can be a great tool in business as long as you do it properly. If you aren’t sure where to start when it comes to taking old posts and making them new, book a strategy session with us today!