Content buckets are the various topics that stem out from the heart of your business. They connect your overall mission and contain essential aspects of what you do, why you do it, and who your ideal customer is. Each content bucket focuses on one particular part of your overall business.
Creating content buckets is crucial to success. Think of each content bucket as one colour in the painting that is your business. They are all equally important for clients or customers to see the whole picture. But how do you create consistent content using content buckets?
Why Content Buckets Matter
Content buckets will allow you to share information in the most appropriate and impactful way. They can be a way to secure your content strategy and ensure that your content is always fresh, engaging, and grabbing your audience’s attention.
Types of Content Buckets
No two content buckets are the same, and they can all be used to address a different facet of your business. Inspiring content, for example, does not belong in the promotions content space. They are far too different and should each have their own allotted place to shine.
Other types of content buckets include:
- Tips and Tricks. This is where your knowledge goes to shine. It offers information to clients that tells them you know what you’re doing in your respective field.
- Questions. All clients have questions, and to gain new business relationships, you’ll want to prove that you know how to answer them.
- Blog Posts. Blog posts can be a powerful tool to keep clients returning to your website over and over again. They can focus on aspects of your business you find the most interesting.
- Other people’s content. When sharing other people’s content, you’ll want to ensure that it doesn’t come as your own. This is only achievable if it has its own bucket.
- Contests and giveaways. This type of content will be an attention-grabber when it comes to enticing new customers or clients.
- Behind-the-scenes action. Clients want to know the people behind the business. Behind-the-scenes content can create a personal connection that other content can’t provide.
- Posts on the go. On-the-go posting can be a great way to update clients in real-time so that your business doesn’t become out-of-sight-out-of-mind.
If you are interested in learning more about how content buckets can help your business, book a strategy session with us today!