In the past, many real estate agents relied heavily on word-of-mouth advertising, especially if they were starting out. In the digital world, the breadth of your online presence can make or break your business. For REALTORS®, being searchable online is a great way to help increase your exposure and gain new clients. Nowadays, this online presence isn’t something that you can phone in, either. It’s practically mandatory for growth and success. Clients looking to sell or buy homes start their search online, and if you don’t land near the top of the page, you become left out of the equation.
Standing Out Among The Crowd
In a sea of potential REALTORS®, it can be hard to stand out amongst the crowd to new potential clients. The business competition can be fierce. After all, the services you offer are the same as others in your area. Using a Google business page increases your overall chances of exposure to potential clients. Google business pages also grant you the opportunity to be reviewed by people you have done work for. These authentic reviews take the place of word-of-mouth advertising by allowing potential clients to see just how satisfied your current clients are with your services.
Your Google business page will allow you to connect with potential clients before you even meet. They can use it to find out about you, your business, and everything else they need to know to decide to reach out to you for assistance. If your small business isn’t there or doesn’t make the right impression, they’ll be calling someone else for their real estate needs.
Provides A Home For Your Content
Content is vital to business success, and that is especially true for REALTORS®. Posting blogs, listings, and photos of homes you have on the market are all great tools you can use to help optimize interest in your services. But without a Google business page, all that content may get lost in the depths of the internet, especially if you only use social media to share your content.
With a Google business page, you can post all that content straight into it so that when someone heads online in search of a REALTOR®, everything they need to know about your business and the content you produce will be readily available.
It Helps With Business Optimization
As you strive for success, you likely focus on efficiency and cost-effectiveness. Those factors improve when using a Google business page because it acts as another low-cost avenue for self-marketing and client reach. Your availability during a Google search will draw more clients in, thus, enhancing your business by providing a readily available connection.
A Google business page also allows you to add multiple locations, which is a feature that is unavailable on many other types of digital advertising platforms such as social media networks. By broadening your location availability, you can reach more people.
If you’re interested in setting up a Google business page for your real estate business but aren’t sure how to start, book a strategy session with us today! We can get you started so that you can reap the benefits of having your own Google business page.