There are several annual reviews that business owners must conduct to help ensure that “business as usual” is up to par with where it is supposed to be. One such example is the performance review that measures how well employees are performing at their respective tasks.
Performance reviews foster better working relationships and improve communication and professional development within the company. While this type of review is great for keeping track of certain aspects of your business, it’s not the only one you should be doing. Your website should also undergo an annual performance review of its own.
Why does your website need an annual review?
When conducting a performance review for an employee, you look at what they did right, what they did wrong, and any areas that could benefit from changes or improvements. For your website, those same things need an examination in your annual website review.
For example, you can gauge certain areas of your business by examining the content on your website. Is it up to date? If not, were you getting more website traffic when it was? Relevant content is a vital factor in driving client interest, and if it’s not up to date, you’re hurting your chances of getting new clients.
These types of factors need to be addressed on your site so that you can make any necessary changes to keep the online presence of your business thriving.
How do you conduct an annual review of your website?
Regardless of the type of website you have, you should be testing it yearly to make sure that everything works. Every hyperlink to a different page, every button directing customers or potential clients to your social accounts, and any inquiry submission forms require testing.
If a potential client is going through your website and wants to research you via your social media sites, they click the link provided on your website. If that link doesn’t direct them to your social page, it’s unlikely they will take the time to Google it themselves, and that could result in lost interest in you and what you offer.
Plugins on your site are especially crucial because they aid in the customization of your site. You spend a lot of time building your brand, and when your plugins falter, that customization is lost, jeopardizing your branding message across your site. Not having functional plugins also decreases your ranking in search engines, making your online presence less prevalent.
You’ll also want to ensure that your copyright is up to date because it protects your rights as the owner of the website and anything else you’ve created on it such as logos, images, blogs, and taglines. The copyright provides security, and no one wants an outdated security system. If you need assistance with an annual review of your website, contact us today!