In today’s digitally-driven world, websites are key. Most people use websites to do preliminary research on a company before they’ve reached out to ask about potential services and what the business can offer.
Because of that, your website needs to be at its best at all times. Without a well-designed website, potential clients will skip past your business regardless of how well you can get the job done.
That is why you may need to take an honest look at your website and come to terms with the fact that it needs a bit of a facelift. To determine if your website needs a redesign, take stock of the following five aspects.
Aesthetics
Unfortunately, judging a book by its cover is unavoidable. The way your website appeals visually will be the first impression you give to a potential client researching you online. If your site looks displeasing to the eye, it will likely get clicked over for something that has a better appearance. While it’s sad that looks matter, it’s a hard truth that you need to accept if you want your website to stand out amongst the crowd.
Function
The second-most-important aspect of your website is whether it works. You want a potential client or consumer to be able to move seamlessly through the pages of your website. If things are running slowly, the client is receiving error messages, or pages won’t load at all, they may assume that you, too, are not functioning at your best. A website that works keeps potential clients on the hook.
User Experience
In keeping with the function, the user experience is just as vital. Is it easy to navigate from page to page within your website, or do clients have to go searching for information amongst a sea of hard-to-read copy and navigation tools? You know the difference between a good and bad user experience from your personal web surfing, and your website needs to fall into the former category for it to work in your favour.
A Change in Target Audience
In some cases, your target audience may have changed. Every business experiences some changes in this department as it grows and expands. If you initially designed your website for your “perfect client” and have since realized they are no longer who you’d like to reach most, your website must also reflect that change.
Brand Message and Trust Building
Your brand message needs to be clear, concise and updated as your business grows. If you don’t have a solid brand message, it will convey to potential clients that you aren’t quite sure who you are. This lack of assurance doesn’t give a great impression when it comes to trusting you to handle the goal they have set out to accomplish by using your services. Trust is crucial, and your branding message helps you build that trust.
If you’re looking through your website and seeing some of the aforementioned red flags, it’s time to give your site the facelift it—and your business—deserves. Don’t know how to start? Contact us today to book a strategy session. We can help you transform your website to reflect the experience your clients will have if they choose you for your services.