Business and social media go hand-in-hand. While the term social is generally casual, most companies won’t get a second look if they aren’t active on at least one of today’s popular platforms.
People use social media to get to know the businesses that offer what they’re looking for. In some cases, social media can even drive consumers to purchase something they never thought they wanted or needed in the first place. Social media can be a powerful tool if you know how to choose the right one.
Get to Know Your Audience
Your target audience likely has a type when it comes to social media. For example, if your target audience is young people to young adults, you may fare better being active on Reels or Instagram. Whatever your target audience, you have to know who they are and what social media platforms they frequent. Otherwise, you’ll be playing to an empty arena.
Match the Platform to Your Business
You know your business like the back of your hand, and you can use that to establish the right social media tool for you. If the services or products you offer hold a heavy visual element, you’ll want to use social media that is more geared towards photos or videos. For example, a real estate agent may use Instagram or Facebook to visually showcase new properties and Reels to take their audience on virtual walk-throughs. The main goal is to make sure that the heart of your business matches your chosen online platform.
Understand Your Competition
The competition on social media is fierce. That means you have to know what type of online tools your rivals use and how they use them. By doing this, you will see what works, what doesn’t, and what you can do to perform better on the same social media platform.
Get Acquainted with the Platforms
Each social media platform has a different use. Instagram is for curated visuals. Twitter, on the other hand, is often dedicated to the sharing of information. The social platform Facebook is used as a combination of both. Getting to know how the platforms function and what it’s used for will give you the upper hand when choosing which one works best with your business model.
Factor in Time Management
Each social media platform user dedicates some time to posting content and interacting with their audience, and you need to consider this. Are you going to post daily, weekly, or monthly? Will you spend time each day engaging with people who respond to your posts, or are you looking for something that requires less time? These questions need to be answered before you pick one because, as mentioned above, each platform requires a different level of time commitment.
If you’re on social media already and find that it hasn’t quite been working for you the way you’d hoped, or you haven’t yet utilized the online tool, contact us today to book a strategy session. We can figure out what social media is best for you and develop a plan to maximize your social media presence.