The sales funnel is vital for pulling in new customers, and that’s why it’s so crucial that you know how to create one that exceeds the expectations of potential customers. If you can create a kick-butt sales funnel that stands out from the crowd, you’ll be that much closer to becoming one of the top players in your industry.
Always Deliver
At the beginning of the sales process, you want to be able to deliver on what your potential customer is asking for. For example, if someone inquires about a listing, you must be ready and willing to provide them with the information they need to want to continue to the next steps.
If the information you provide isn’t what they were hoping for, it can—at the very least—open a dialogue between you and a potential customer that could help you iron out what it is they are looking for so you can deliver on that.
Provide Solutions
When sending an email, you want to use the power of knowledge to get potential customers on the hook. You do this by choosing a specific problem that many buyers face and offering a well-thought-out solution that potential buyers can get behind. They may not even know they have the problem yet, but when you open their eyes to it and provide a solution, you appear a step ahead and as though you can solve any issues they face.
Never Underestimate the Power of a Customer Testimonial
People rely heavily on reviews for everything—movies, products, and even services. Potential customers want to know what other real people thought about working with you before they decide to jump in. If you have a ton of glowing testimonials but don’t use them to your advantage, you have an untapped sales source.
Overcoming Objections
Near the end of the sales funnel, you will make your push to convert potential customers into actual buyers. In some cases, you may face some objections from people on the fence. Dealing with reluctance isn’t easy, but you can address it by creating a paradigm shift.
For example, if explaining the benefits of working with you didn’t garner results, you may have to try differentiating yourself from the competition in a way that makes them reconsider where they stand.
Use the Sales Email Wisely
Instead of bombarding customers, which will lead to an inevitable no thank you, you can utilize the sales email. You can target those that have already signed up for your mailing list in a way that doesn’t seem pushy or overdone. The sales email should be one of the last tools you use, and asking for the sale should always follow your entire sales pitch. Your sales pitch should focus on how the customer will benefit, and asking for the sale only comes after they have become privy to those benefits.
Creating a sales funnel isn’t always easy, but if you want to up your game with a kick-butt sales funnel, book a strategy session with us today. We can help you formulate a funnel from start to finish that will truly work.