No matter your brand, you need good content because that is how to attract your target audience. People live for absorbing good brand content, and if yours doesn’t stand out amongst a sea of competitors, all the great information you have to offer will get lost in translation.
The secret to good content isn’t how much you put out into the world because who has the time to constantly create content while running a business? You have to find a way to provide great content that works for you.
The Art of Repurposing
If you write a blog to further your brand awareness and provide your audience with industry knowledge, you can use those already-written blogs many times over. While you can simply re-share the same articles, you can also take the information in the blogs and make it anew.
To create something entirely different using what you’ve already put out there, you can simply take that information and transform it into an Ebook, a script for a video, or even social media posts. By repurposing blogs, you can continue to offer value in various mediums.
Don’t Underestimate Visuals
People love the look of a good piece of visual art. Even if your business isn’t particularly visual, you can still take what you know and turn it into something easy on the eyes and informative. Things such as infographics can be made up using your industry knowledge.
No matter how complex the data is in an infographic, everyone can digest it easily. This visually enticing method of getting your brand out there helps you perform three crucial tasks: capture your audience, hold their interest, and deliver your intended message.
Embrace the Podcast
Almost everyone has a podcast nowadays. Podcasts have this incredible power to inform the masses while simultaneously being easy to take in when doing almost anything. Many people can listen to podcasts on their commute, while they’re working, or even just at home while doing chores. In today’s busy society, being able to multitask is vital and listening to a podcast is just another way to get something done while also taking in information.
Podcasts also give you a better opportunity to connect with your audience. They can act as a window into the more personal side of you and your business because there is something that a voice can do that words on a page cannot. The podcast connects you and your audience by turning you into a real human being, making them see you more as a person and less like another business trying to make a sale.
Video Is Not Going Away
Use video to convey your message! Whether you use Tik Tok or Reels or another format, get going and create a bank of content that you can pull from so you aren’t scrambling to find things to post about. You can do virtual tours, turn your blogs into mini videos, share market information and helpful tips but remember to keep it fun and entertaining. Video can be a great medium for showing off your personal brand and allow people a behind-the-scenes look at you, your business and what you do.
Keep Things Informative
Whichever content path you choose to walk down, you have to offer value. Value can only come if you’re giving your audience what it needs most: real information about what you offer and why you’re the brand they should put their hard-earned money into. Without general information about your products or services, they can engage and enjoy your content all they want but will lack the knowledge to become customers or clients.
Creating content doesn’t have to be difficult, especially if you know how to do it. If you are stuck on the content side of your business, book a strategy session with us today. We can help you become the type of content wiz your brand deserves.