In the highly-digital world, having a good business website is only half the battle. If you want to be successful, people have to visit your website. That said, getting traffic isn’t as easy as one may think. Organic traffic, especially, is the type that’s arguably the hardest to get but the most important. Why? Because it doesn’t come out of your bottom line. To get organic traffic, you have to put in the necessary work. But how do you go about it?
Your Blog is your Best Friend
Business blogs are becoming more commonplace, and that’s for a good reason. Research surrounding business blogs has churned out statistics that show those who skimp on the blog are doing themselves a disservice. In fact, having a business blog will provide you with 97% more website links and 55% more website visitors. It also has the power to generate a positive ROI 13-fold.
Keep your blogs short, punchy, engaging, and above all else, on topic. While it seems like more work upfront, it pays off significantly in the long run.
Good Content is Key
If you don’t pull people in with your content, you may want to rethink what you’re putting out into the world. Think of podcasts as an example. They have recently soared in popularity because they are easily digestible and accessible. To give people a reason to take in your content, you must jump into what’s popular now to keep up with the industry.
It isn’t enough, however, to be up with the trends. Your content has to engage, inspire, and draw people into your business. If your social media channels and content are anything but, people will scroll by without a second look.
Don’t Underestimate LinkedIn
LinkedIn, the social media for professionals, can’t be overlooked. The business site is used to network with other industry players, but you can also use it to drive website traffic.
Articles on LinkedIn can help you connect to the right individuals while allowing people to get to know who you are as a professional and what your business can do for them.
Another great thing about LinkedIn articles is that they can help you get to know your audience. How? By capturing data on who’s engaging with your content and how far your reach is on the site.
Always Research Keywords
Keywords and SEO are vital to driving traffic. Why? Because if you don’t use the right keywords, you won’t get a good rank. Because of this, you have to stay on top of keyword trends. You need to know how they can work for you. By enhancing your keyword game, you can boost your rank. The higher you rank, the more people will see you.
Use Advertising the Right Way
Paid advertising doesn’t drive organic traffic. However, you can advertise for free if you know how. For example, using your social media to post an ad about an upcoming special or offer you have can drive organic traffic because it tackles two things at once: social content and effective advertising. You have to learn how to use free advertising to your advantage because it will make a huge difference in organic traffic.
Driving organic traffic can be easier said than done, so if you want to increase your website hits, contact us today! We can show you how to boost traffic and take advantage of all the tools at your disposal.