According to Placester.com, consumer reviews are one of the most important aspects of continued success. In fact, 85% of all consumers read through reviews to help sway them into purchasing—or not purchasing—a product or service.
Testimonials from clients work in the same way. When you have real customers or clients singing your praises for the world to see, it helps your business in a big way.
They Build Trust and Credibility
Being able to trust a business is high on consumers’ priority lists. Potential clients don’t want to work with someone or buy from a company they can’t trust to be open and honest about their values, mission, services, or products. By getting real clients to offer up kind words about their experience, you become credible in the eyes of consumers.
Opens The Doors for Emotional Connection
Developing an emotional connection may not seem important, but it’s a big part of business relationships. People want to see that you genuinely care about the experience of your clients or customers. By offering testimonials from people you’ve done business with in the past, people can see that you didn’t just do your job; you genuinely connected with those you provided services for.
It Lets People Know Just How Important They Are
Everyone wants to feel important in life. When it comes to business, you can use testimonials to show potential clients or consumers that you would be nothing without them. Being featured on your site via a testimonial also gives people a chance to feel their opinions matter, and who doesn’t love that?
They Prove That What You Offer is Good
In helping drive more business, testimonials do just that in the same way that reviews do. People want to hear a good story about what they can expect from you, and when they have solid testimonials to draw on, it acts as proof that they’re getting into a good thing if they choose your product or service.
They Help to Naturally Overcome Objections
Objections always come up. That’s just the way it is. But with testimonials, any issues that people can think of may already be answered for them by reading through all the kind words real clients have written. It’s about getting others to help you pull in clients by overcoming anything holding them back right off the bat.
How to Ask for Testimonials
Getting testimonials is vital but knowing how to ask appropriately is just as important. You want to ask during the happiest part of the transaction when the client is the most satisfied with your service and willing to offer you public praise. To ask for testimonials in the right way, you can:
- Ask past clients if they would be willing to act as a reference for your work. If they had a good experience, they would likely say yes.
- Implement the option for people to review you on Google Business, Facebook Business, or other online sources. That way, people can give honest reviews on their terms.
- Send personal emails to each past client, asking them if they’d like to review you online or provide a testimonial for your website. Be sure to include how appreciative you would be and how important it would be for your business.
- Use survey tools such as Survey Monkey or Typeform. Using these gives clients the power to complete the review independently without feeling pressure to get it over with.
If you lack testimonials but want to implement them for your business, contact us today! We can walk you through the process of getting good testimonials that will work for you for years to come.