Real estate newsletters, whether they be print or e-newsletters, are a great way to keep top of mind with your clients and leads. By sharing helpful information you can strengthen the premise that you are a trusted leader in your field.
Local Events
You could outline several different events happening throughout the year based on location (if you are in the GTA, there are a lot of events in the area, including masterclasses, tools and insight presentations, and networking events. Or, if working on an article about how to invest in a down market (as an example), at the end of the piece, you can highlight a specific event that can help people learn more about it.
Home Improvement Tips
Write home improvement tips that are easily accessible for most people and within most budgets – instead of telling people about home improvement options that will cost thousands of dollars and require the use of a contractor – easy and simple improvements that can be done on a budget and by watching a few YouTube videos.
Memes
Post some of the funny and relatable memes out there for a good laugh. Just be careful not to post offensive content or content that can be misconstrued.
Listing or Open House Highlights
Go into detail about what to focus on in your listings, and describe how sellers can highlight these features during an open house that will create more interest from buyers.
House Ideas Like Cleaning Tips Etc.
Write seasonal content. Start to paint a picture of different indoor spring-cleaning tips, for example, that people can start now so that when spring arrives, they can focus on outdoor stuff.
Service Provider Reviews
Write a piece on what is most important to have in a service provider review for clients to follow when they want to give you a good review but aren’t sure what to focus on.
Polls and Quizzes
Test the knowledge of your readers by asking questions in an article and then giving the answer.
For example: Do you know how much the market is supposed to drop this year in the GTA?
They’ll make their guess, and then you, as the expert, can provide valuable insight and concrete information.
Local Market Update
Focus on what the local market update means for both buyers and sellers – it seems that when it’s a buyer’s market, people are most focused on buyer information, but what about the sellers? Break down how the market updates in each area affect both sides.
Interest Rates
Explain the recent interest rates and why the banks continue the upward trajectory (inflation etc.).
Interviews
Speak to buyers, sellers, and real estate professionals about the mistakes they made/see the most and how to avoid doing the same thing when you’re in the same position. Or perhaps discuss market trends, home decor ideas if interviewing your stager for example.
Real Estate FAQ’s
Show buyers and sellers industry secrets that they may not know. Enlighten them on terms, stats, advice and more.
News
Go into detail about the changing market and how it’s affecting people in real time.
Myth Busters
Common things people believe about selling a house and why they should abandon them. For example, your house looks nice, and you keep it clean, but you may still have to stage etc.
Real Estate Terms Explained
Explaining terms that are important to know but most people in the industry aren’t aware of – sort of an expansion of sharing industry secrets, but with jargon.
Sneak Peeks of Upcoming Listings
Talking about upcoming listings, what they offer, why they’re priced the way they are, etc.
Contact us today to book a strategy session for your newsletter needs!