You take the time to curate your social media in a way that gets your brand recognized. You put in the work, post your content, and wait for the analytics to show you that your efforts have not been in vain. But are you really utilizing social media in the best way possible? Even if you’re doing all the right things, you may not know some of the best social media hacks you can use to get your brand seen by the right people.
Quality over Quantity
Posting regularly is an excellent way to stay on the radar of your loyal followers. But there’s much more to using social media to expose your business than simply providing a regular view of what you have to offer. You want to stick to the adage of quality over quantity. The trick is to be consistent with the quality.
Your followers and those you wish to reach will be much more inclined to do business with you if you regularly turn out quality content, whether that means posting every day or even a few times a week. It doesn’t matter how often you share content. What matters is that you are consistently wowing people with what you share.
Customize and Trim Down Your Content
You may be tempted to jump on social media trends to get your brand seen, but if the trend has no connection to what you offer, your content will not be appreciated by your target audience.
It’s best to stick to customizable posts that you can share with your followers in a way that provides both exposure and brand awareness.
Your content should also be trim and clean. Anything too long or overwhelms your audience with information will get scrolled past without a second thought.
Don’t Forget the Right Hashtags
Hashtags are a great way to expose your brand to more people. But it’s not about using any old hashtag. You must know the right ones to use. That is why it’s vital to do your hashtag research. What works for one business may not work for another, so knowing which tags to use on your content will give you the power to direct it to the feeds of the people you want to reach most.
Utilize Automation Tools
You’re busy running your own business, so keeping up with social media posts and content sharing might be tricky. However, if you don’t stay consistent, you may get knocked out of someone’s feed or lose precious engagement.
That’s why using tools available to you, primarily the automation tool, will help you continue to turn out quality content on a regular schedule. You can choose which posts you want to post when and set it up in advance, so you don’t have to think about your content when other tasks pile up.
Make it Count
Every piece of content you post should count. Statistically, you have 8 seconds to catch the eyes of your target audience. Because of that, you should stick to posts you know will cause people to stop and stare for a little longer. Eye-catching images will engage your audience long enough to garner interest in your more robust and informative content. Making it count is the best way to attract new followers and expose your brand to a broad audience.
If you use social media to spread brand awareness but need a little something extra, contact us today! We can help you utilize these hacks to get your brand seen.