One often overlooked site is Pinterest. Pinterest is an app that people use to share images, animated GIFs, and videos for inspiration or motivation. It is a search engine like Google, not a really a social network like Facebook or Instagram. People can scour the internet and create curated boards dedicated to their topic of choice. Think of Pinterest as a social media site doubling as a search engine.
Pinterest can be a real winner when sharing and connecting with your target audience. But why is Pinterest so useful for real estate?
Who Uses Pinterest?
There are as many as 450 million active Pinterest users at any given time, most of whom are women. That is a large pool of untapped potential connections you could be making. According to statistics published by Omnicore, millennials make up the most users. Moreover, up to 50% of United States users use it to make significant and small purchases.
If you use Pinterest, you can also purchase adverts for the site that will reach up to 8 million people. The report also found that the site continues to grow and drive revenue, with profits growing to $2.8 billion in 2022. Because of the growth and audience, Pinterest can be the perfect place to connect with people who fall into the prime audience for real estate professionals.
Why Should You Use it for Your Real Estate Business?
With so many people to reach, it’s no surprise that the platform can grow your online visibility. For example, if you share some images of home décor or renovations and people like what they see, they can pin it to their board for inspiration for their next house project. Doing so lets them connect with you and get to know your business casually.
The pins, or posts, on the site are also linked with their original location. Once your posts on the site begin to pick up speed, the traffic to your website will also improve. Another way Pinterest can benefit your business is by allowing you to secure yourself as a local expert in the area. Anything you pin is evergreen information, meaning there is no timeline for its relevancy.
How to Use Pinterest to Your Advantage
Using Pinterest may have a bit of a learning curve, but once you get the hang of it, it’s smooth sailing. Once you’ve created your business account on Pinterest, you can get into the details. For each post, you should aim to create 2-3 eye-catching graphics or images.
Creating your board and joining others is a great way to connect with people locally because you can tailor your pins to your farm area. You also want to make sure you’re following the right people. Successful pinners can be used to learn what you’re doing right, what you could improve on, and how you can become just as successful on Pinterest.
Other simple tips for using Pinterest effectively include:
- Spacing out your posts over days or weeks
- Utilize posts that target women, as they are the primary Pinterest audience
- Don’t forget the hashtags, and use at least three on each post
- Be consistent with your branding
- Include your Pinterest marketing within your yearly marketing strategy for seamless integration.
- Build your content around clients and potential clients by creating campaigns that focus on local places to eat or play in your area.
- Always start with a traffic campaign to test Pinterest ads on your target audience.
While this may seem like a lot of work, it becomes second nature once you get the hang of things. If you don’t know where to start, book a strategy session with us today! We can get you ready to take the Pinterest world by storm.