Real estate is highly competitive, and in a sea of REALTORS®️, you want to do all you can to stand out from the crowd. Your skills, attributes, and ways of getting things done are all part of that, but there are other avenues you can use to your advantage when connecting with new clients that you can stay connected with throughout your time as a real estate agent.
One such tactic for building lasting connections is through email marketing. It’s a great way to engage with your audience regularly at a set time you control, connect in a more personal way, and create campaigns that convert potential buyers and sellers into lifelong clients.
Lead Nurturing and Personalized Communication
Email is a more intimate way of conveying your brand message because it feels like a one-on-one with the client. When they receive the email, the communication is between you and them, and only you and them. You can personalize emails to sound directed toward that specific client, making them even more personable.
You also control when you share your content and who you’re sharing it with. This tight-knit audience approach ensures that you are seen by your email list. At the same time, you can create segmented audiences using email to nurture leads by tailoring information to each specific group of your contact list.
Whatever you can do to make the experience more personal will help with lead nurturing.
Choosing the Right Software
There are plenty of email marketing software options to choose from. What you want to look for most are:
- Simple templates that are user-friendly, even for beginners
- Mobile optimization capabilities to ensure that everyone on your email list can see the email properly regardless of the device they use
- Personalization features so that you can send emails directly to each person (with their name in the body and subject line) on your list in less time
- Automation features to ensure that you don’t spend too much of your free time sending out emails
- Analytics so you can see how it’s all working for you
Once you’ve chosen the software, you can begin a new email campaign.
Email Campaigns
Email campaigns deserve special attention, especially for real estate agents. You want to know that your email marketing is working for you, and for that to happen, you have to develop the right campaign.
The email newsletter is a tried-and-true campaign that is simple and effective. You can control how frequently you send out the newsletter, whether weekly, biweekly, or monthly. Within it, you can share all the latest details about properties available, upcoming events, and real estate market trends to inform potential clients on what the current landscape looks like.
Other email campaigns include:
- Welcome emails for new subscribers to help drive engagement
- Follow-up emails to ensure past clients that you’re still around if they need assistance with anything
- Reaching out regularly with unique and relevant real estate content to stay at the top of everyone’s list when they need a real estate agent in the future
Learning how to utilize email marketing to help your business isn’t the easiest task, but once you have it down, you’ll be able to nurture your client list and maintain lasting connections while bringing on new subscribers simultaneously.
If you want to get started in email marketing but don’t know how, contact us today! We can walk you through the ins and outs and prepare you for a business tactic that works wonders for REALTORS®️.