The entire world lives online these days, and because of that, different avenues of using the web to benefit your business have begun opening up rapidly. REALTORS®️, especially, can benefit from adding online advertising into their overall marketing plan because of how well it works to generate leads, connect with your target audience, and differentiate you from competitors.
To put it plainly, online advertising is simply using various online platforms to get more eyes on your business and build a brand that will have clients reaching out when they need to buy or sell a home.
Why Online Advertising is Important
Online advertising is essential for increasing visibility and attracting qualified leads. Regarding visibility, connecting with potential clients online is much easier because you have a more extensive reach. This is especially true if you work in a large city with plenty of competition or are just starting out in the business.
Online advertising will also ensure that you attract qualified leads, which are the people you want to reach most. For example, if you sell residential real estate, you can use online advertising to showcase listings or market data. People researching those things at the beginning of their search will stumble upon you instead of a competitor and be more receptive if the information they’re looking for comes from one of your ads.
Types of Online Advertising
The four leading online advertising platforms include Facebook, Google, Instagram, and LinkedIn ads. Each plays a role in attracting the right clientele, getting your brand noticed, and building a trusted relationship with potential clients.
Facebook ads, such as listing ads, can be great for sharing visuals and information and are highly targeted for the best possible reach. Like real estate, Instagram is also visual, so it’s great to display properties in the best and most aesthetic way possible. You just have to be sure your imagery is attention-grabbing enough to have people stop scrolling to look at your ad.
Google ads help you target people actively looking to buy or sell, being the perfect option for generating leads that turn into clients. If you run an ad on Google about homes for sale in Toronto, and someone searches that in Google, you’ll come up and be a top contender in their search for a real estate agent.
LinkedIn isn’t typically a top choice for online advertising. Still, most platform users fall well into the category of being able to afford to buy a house, allowing you to target your ads to the right audience. You can also use its matched audiences feature to connect with others who have already interacted with your business.
Fitting Online Advertising into Your Current Marketing Plan
All of your online advertising efforts should support your overall marketing plan. For example, if you’re using online advertising, you should always direct people back to your website, which is the foundation of online marketing strategies. This will be where traffic converts to leads.
You should also establish goals that align with your business and the ones you have set for yourself when using online advertising. This could be anything from generating buyer leads to growing your network and everything in between.
If you want to increase your online advertising efforts but don’t know where to start, contact us today. We can help you develop a strategy that will get you seen by the right people, improving your chances of success.