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When you want your marketing efforts to go far, you’ll have to use the right tools and software. If you can do that, all the money and work you put into reaching your target audience will be worth it.  Some software systems and tools are better than others, though, so it’s essential to know which ones work best for you and how to use them effectively.

Some factors to consider when picking a software or tool include how easy it is to navigate, how scalable it is, whether it can be integrated with other systems you use, and cost. Some of the best that check almost all the boxes include:

CRM Management Systems

CRM management systems help you build customer relationships, which is the goal of your marketing at the end of the day. If you’re looking to adopt a new CRM management system, you’ll want to try out some of the top options. Top Producer, for example, is great for keeping track of transactions and clients with transaction management, automated lead responses, and personalized follow-ups.

Follow-up Boss is another highly rated option that helps you create drip email campaigns, pre-built workflows, and email templates to automate your ability to stay in touch with your clients and potential clients.

Realvolve takes marketing to the next level with its texting plans, adding a personalized touch to communications with potential and current clients. The mobile app also makes it extremely easy to use even while on the road.

Social Media Schedulers

Having the ability to schedule your social media posts will ensure that you don’t spend too much of your time sitting in front of a computer on social media while also providing you with the same level of content production and engagement.

Hootsuite can help you plan, schedule, and publish your social media content in a few easy steps. It also gives you the best time to post, measures your ROI, and helps you develop new content ideas. Hootsuite integrates with almost all social media platforms, including Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Pinterest, and Threads.

Later, much like Hootsuite, schedules and publishes social media content while also analyzing performance on each channel so you get a clear picture of what works and what doesn’t, allowing you to pivot where necessary. You can integrate Later with all the big social media sites, including Facebook, TikTok, LinkedIn, Instagram, X, and Pinterest.

If you’re looking for a free tool that allows you to keep track of your marketing efforts on Facebook, Instagram, and Messenger alone, Meta Business Suite is a great option. It keeps everything in a centralized place, schedules posts and stories, and gives you engagement metrics.

Analytics Platforms  

Keeping track of the data from your marketing efforts can be a full-time job, but with the right platform, all that data processing and analysis is done for you. There are a few that are worth looking into, including Google Analytics, Zilculator, Reveal BI, and Reonomy.

Google Analytics is arguably the most popular, but others offer different benefits. For example, Reonomy helps you identify investment opportunities, whereas Reveal BI provides a customizable experience that can provide data to support faster and better decisions.

If you want to increase your marketing efforts but don’t know what tool is right for you, contact us today. We can outline which tools are best as they pertain to your real estate goals to get your marketing efforts to work for you.