The trends to watch are in, and if you want to keep your marketing up to date, you’ll want to get acquainted with what’s coming this year.
Here are the top 10 real estate marketing trends to watch in 2025.
The 15-Minute City
In 2025, people will want to know that everything they need is within reach of their new home, so take advantage of that by helping buyers see the value and amenities near your listings. Work, healthcare, and leisure activities should all be highlighted when taking advantage of the 15-minute city concept.
The AI Focus
AI is growing, and you can use that to your advantage. You just don’t want to make everything AI because you’ll lose a lot of people who aren’t yet ready to trust AI businesses. Utilize AI in ways that allow you to keep things personal and genuine and continue to have that human element.
Utilizing Discovery Feeds on Social Media
Discovery feeds are where the people are, so you want to optimize your content to land on those discovery pages, whether on TikTok or Instagram. By making discovery-feed-friendly content, you can tap into non-followers for leads.
Optimizing Content for Direct Messaging
People are using direct messages on social media more than ever, so creating content that is easily shareable via private messages will be a great way to market yourself in 2025. To do this, you must make shareable content that people want their friends or loved ones to see.
Focusing on Community
People are returning to the community in 2025, and you want to be on that train. Consider marketing to local social media groups, attending in-person community events, or hosting community events to connect with others who could become clients.
Doing More With Fewer Leads
Focus on areas where you’ll get more bang for your buck. For example, you could focus on buyers with houses to sell so you can get two transactions from one buyer or work with investors who are looking for more than one property at a time.
Getting personal
Buyers want to know that their real estate agent is working to find them the best home for them. To prove that you’re the person to do just that, you’ll need your marketing to reflect that you’ll have to create a bespoke experience in your content that allows clients to see that you’ll cater to them and their wants and needs.
Ditch The Sales Pitch
People are no longer interested in good old-fashioned sales pitches. They want to work with people who genuinely care about them and are there only to help, not to make money—even if that is the end result. Show your passion for assisting clients to get what they want without making it about the sale, and you’ll flourish.
Virtual reigns supreme
Virtual tours of your listings will still be popular in 2025, so take yours up a notch through video marketing tactics. Get acquainted with creating immersive 3D walk-throughs that allow people to see everything the properties have to offer.
Sustainability in real estate
People care about the environment more than ever. Because of the eco-friendly foot people are putting forward, you should try to nail down listings that offer energy-efficient systems, sustainable designs, and green certifications as much as possible so you can tap into the area of the market that doesn’t compromise on sustainability.
Following along with real estate trends in 2025 can help you grow your client list and create a trusted brand that people will continue to come back to every time they need real estate assistance.