Marketing is a significant part of creating a successful real estate business. Without adequate marketing techniques, you’ll miss out on opportunities to showcase properties, generate leads, and build a brand for yourself that people will come to know and trust. Without those things, increasing sales and building a client list will become much more difficult.
To ensure that you’re using your email marketing to your advantage, you’ll want to focus on three main aspects: an email list, a newsletter, and automation to reach new and existing clients, increase leads, and build your business steadily.
This will keep you at the top of people’s minds when they are looking to buy or sell, keep costs down, allow you to create personal connections, and give you some control over what you put out into the world.
Building an Email List
There are a few things you can do to build an email list that works for you. First, you want to focus on creating a strong lead magnet by offering valuable content in any email correspondence.
This could mean providing free home valuation guides, neighbourhood market analysis, or first-time home buyer checklists that people will actually use. You can also share your email signup link on your socials, keep your content consistent, partner with other home professionals, such as mortgage brokers or home inspectors, and offer referral incentives.
Crafting Compelling Newsletters
Real estate newsletters should draw the audience in with topics they want to learn about. While market numbers and neighbourhood data are essential to know during an active home search, they can’t be the only thing you talk about.
You want to create a newsletter that also addresses home improvement tips, personalized content directed toward your target audience, and tips for taking care of a property for homeowners who may not yet have all the information. Your content has to be helpful, fun to read, and, most importantly, on brand with who you are to make you and your business stand out.
To make it even more compelling, you can also add a call to action, reviews and contact information for local contractors, and invitations to local events where people can meet you in person and get a better sense of who you are and what you offer.
Utilizing Automation to Nurture Leads
Automation is a great way to set it and forget it regarding your marketing tactics. Tedious tasks, such as email outreach, can take up your valuable time, but you don’t want to let them fall by the wayside because they’re just as important.
You can use automation in various ways, such as setting up email campaigns that provide your list with valuable content consistently throughout a set period, providing follow-ups for buyers and sellers after they attend open houses, and even allow you to send personalized emails to current or potential clients keeping the connection fresh.
Using your marketing to your advantage through automation, compelling newsletter content, and a high-level email list will ensure that your business grows with you while you help people find their dream properties or get the best deal on their current homes.
If you want to take your real estate email marketing to the next level but don’t know how to do it, contact us today! We can set you up for email marketing success.