Almost everyone is on social media these days, whether it’s one or all of the platforms. Many people even use social media to connect with businesses and professionals who provide them with the products or services they need.
When it comes to real estate, as many as 90% of people start their hunt for the right real estate agent online, and if you have a good online presence, that will set you apart from the rest in the best way possible. But how do you use social media effectively for your real estate business so that those potential clients find you and not your competitor?
Be Consistent
Being consistent is crucial if you want to build a brand that piques potential clients’ interests, and that doesn’t just mean posting every single day at the same time. You want your content to be consistent in that every piece you put out there, whether photos of a new property, a blog sharing tips on how to stage a home, or everything in between (because you should be mixing in variety!), is at the highest quality possible.
Your language and tone for engaging captions should also have the same “vibe” every time. For example, if your captions are usually laid-back and conversational, but then you switch things up and focus on business jargon, people aren’t going to understand your voice—and that makes you look like you don’t understand your voice. Being consistent fosters connections.
Engagement is Vital
Once people start to engage with your social media content, you can’t just give them crickets. Even the busiest real estate agents will have to find a way to build their community, which means engaging with those who reach out to them.
Even if it’s just a comment on your post that says no more than two words, liking, commenting back, or starting a conversation are all ways you can use current engagement to improve your social media strategy. Being active and open on social media and communicating with your followers will give you a formidable online presence and community you can tap into for lead generation.
Aside from participating in regular engagement, you can also run contests and giveaways with your followers, partner with other local businesses for cross-promotion online, and host live walk-throughs, Q&AS, or other real-time real estate updates that will help to improve engagement even further.
Choose the Right Platforms
Several platforms are at your disposal when it comes to social media marketing. Facebook is great for reaching a broad audience and running targeted ads, while Instagram is where you can let your visual content shine. YouTube will give you more wiggle room for longer-form video content, such as neighbourhood or property tours, and TikTok allows you to expand your reach into the younger generation and share advice, tips, and highlights of local areas.
All of them will help you generate more leads, but they all rely on varying content; thus, different strategies will need to be implemented for each to work. If you don’t want to get involved in all of them, choose your target audience and the type of content you’re willing to provide, and go from there. This way, you can personalize your marketing efforts without having to run yourself thin by actively being on every social media site out there.
If you’re ready to take control of your social media marketing strategy but don’t know where to start, book a strategy session with us today. We can help you hone in on what’s most important to you and your business and show you how to use social media to your advantage when vying for success.