Using social media to help improve the success of your business is commonplace, but there is one social media platform that gets wrongfully overlooked. That platform is Pinterest, one of the largest visual search engines available today.
Many business professionals may see Pinterest as something used for hobby enthusiasts, and there are several misconceptions associated with the platform. For example, many people see it as a women-only visual engine used primarily for food and wedding pins, but this couldn’t be further from the truth. Many people use Pinterest for various reasons, and chances are, your target audience is on the site.
Many helpful Pinterest tools are available to help you further your business, improve your visibility, and improve brand awareness. In fact, not using Pinterest may be a big business mistake.
It Drives Website Traffic
Pinterest is a visual platform and because of that, many people use it to look at things that are aesthetically pleasing to the eye. However, when you utilize it for your business, you can drive potential clients or customers to your website. The platform takes one of the top spots for website-traffic drivers globally.
People hop on Pinterest, and when they see something they like, they investigate further to explore more using the inbound links provided. Those trusty links direct users back to your website. This drives traffic and eliminates the time it takes between discovering your business and arriving at your website. It combines audience interaction with traffic-driving visual search capabilities to bring your website front and center for prospective clients.
It’s A Branding Masterpiece
Because of the visual search aspect of Pinterest, you can showcase your branding in a way that you can’t on other social media platforms. Any future clients or customers will get to experience the visual facets of your brand first, which helps to drum up interest in what you have to offer.
The content on your Pinterest page is also evergreen, meaning you won’t have to update it annually or monthly. Eliminating the need for constant updates helps people get a clear picture of the consistency and stability of your trustworthy brand.
Improves Your Visibility
Pinterest users share with smaller online communities. Because of this, your visibility is at an all-time high. You’re competing with fewer businesses. This high user engagement allows you to stand out from the crowd.
With improved visibility in specific groups and communities comes the opportunity to showcase your knowledge surrounding your offerings and the community you serve. More people in your area will not only see your business, but they will also see how well-versed you are in the wants and needs of your community and that builds a rapport with prospective clients that you can’t get on other social media platforms.
Your business is also highly searchable because of the keyword capabilities given to users next to their display names.
Whether you’ve dabbled in Pinterest before or are completely new to the party, it’s an important piece of social media for your business. Not sure where to start? Contact us today to book a strategy session! We can help you bring your Pinterest to life, improving the success of your business in the process.