The holiday season has begun, so it’s time to spread some cheer! When it comes to business, the holidays can be a great time of year to solidify client relationships and form new business relationships. After all, many people are opening their wallets a little wider during the season of giving. But how do you go about doing that? With some effective and seasonal touch points, of course!
Holiday cards are a classic way to get in touch with current or potential clients. They also allow you to shine a new light on your brand and what you offer. Holiday cards are simple to send out and make a much more significant impact than most think.
You may think everyone keeps track of their schedule on their phones nowadays, but that’s not always the case. Calendars are a great place to see appointments, meetings, vacations, and everything in between, all in one handy place.
Everyone loves to give and receive gifts. The presents you choose to bestow upon your clients don’t have to be lavish and expensive. Focus on three things: thoughtfulness, practicality, and personalization. Gifts that check all these boxes will always be welcomed and remembered.
Take them to Lunch
Everyone gets so busy around the holidays, so clients will appreciate the time to sit, relax, and enjoy your company over a friendly and laid-back lunch. Connect, eat, and watch your business relationship blossom.
Host a Holiday Event
If you want to showcase your brand to a group of people, a holiday party is a perfect place to do it. Holiday parties are always fun and cheerful, and people can get to know you on a more personal level.
Send a Touching Email
If you’ve worked with someone in the past, sending a heartfelt email packed with holiday spirit is a great way to make them feel appreciated. In the plethora of mass emails most people get in their inboxes today, it will be a fresh and welcomed change of pace for their inbox.
Donate on their Behalf
People love to give during the holiday season, so why not give on their behalf? Choose a charity that is near and dear to their heart and make a donation in their name. They’ll feel good about working with you and how you support something they care deeply about.
Have a New Year’s Event
The New Year’s Event holds a similar ambiance to a holiday event. You get to shake hands with potential and current clients, and they ring in the new year at an event practically made for them. Everyone wins!
Using a mini CMA to provide clients with the current market value of their homes may just be the best gift you could give them. It provides them with a unique look into what their home is worth, and if they’ve been thinking about moving, they’ll keep you in mind.
The holidays can be busy. There’s no getting around it. Why not offer your clients a list of books they can escape into when things get just a little too hectic? A book list shows that you took the time to get to know who they are and what they might like, which adds an extra air of friendship to your business relationship.
A holiday-themed pop-by is the perfect way to stay in touch with clients while showing off your quirky and silly side. You can choose any small gift you want. For example, a little edible arrangement of treats that says something like, “working with you was a real treat!” is perfect. So is something practical like wrapping paper with a rap verse about how you appreciate their business. Using puns or a play on words is the key to the perfect pop-by, keeping it light and fun.
Nothing screams holidays like a custom ornament. They are one of those gifts that are practical, thoughtful, and personal. No one can resist customized holiday decor they can use year after year.
Giving out brand swag gets your business out there while acting as another gift for potential or current clients. Think of branded chocolate, mittens, pens, or stationary. These gifts serve as a small advertisement for your business and a welcomed gift your client wasn’t expecting.
The hand-written note used to be so commonplace. Now, it’s a niche and pensive throwback to a simpler time. By showing your appreciation with a hand-written note, you can show your client that you appreciate them and everything they do to support you.
If you need help preparing your business for the holiday’s, cards designed for those pop-bys or custom holiday cards reach out, we would be happy to help!