Blogging is a vast industry. Major businesses understand the importance of a blog for several reasons: it can help you passively engage with your core audience, allow them to explore what you have to offer and what sets you apart, and give you a chance to build brand loyalty by providing information and tips that your audience couldn’t find elsewhere.


As a real estate professional, blogging and writing the right way can help grow your business significantly. But why is it essential to start a blog, and how can it aid in brand awareness and bring in more clients?


Why You Should Be Blogging and Writing


Almost everyone that spends time on the internet reads blogs. To put an exact number on it, roughly 77% of the internet population spends some of their time on the web reading articles written by various businesses, influencers, and everyone in between. To say that blogging is up there with one of the most critical mediums available today would be an understatement.


From a business perspective, offering clients and customers blogs can help drive business results, and 80% of people who take time to put together thoughtful, informative, and engaging articles see those results in real-time.


Research has also shown that people engage heavily in business blogs and use them to decide whether to do business with a specific company. For example, 44% of people who take the time to research a company will read at least three to five pieces before making their move to do business with a specific vendor.


What Should You Focus On?


As a real estate professional, you have many options to focus on when deciding what type of content to use. One of the first and foremost pieces of written work you can use to your advantage is your About Me page on your site. Statistically speaking, that page is the third-most viewed on REALTOR®️ websites.


People want to know about you and how you can help them with their real estate goals. If you leave that space blank, you’re taking away that opportunity to connect with potential clients before it even arises.


You want to treat it like a personal resume but offer your clients something engaging at the same time. It can’t read like your LinkedIn page but rather a story about how you got started and how far you’ve come. Including client testimonials on the About Me page can also help build up trust with the community your business focuses on.


After ironing out your About Me page and website content, consider adding a regular blog post to the mix. You can write about anything related to your business, such as market trends, design ideas, and how-to pieces that can help homeowners find important information they may have yet to learn they need. It’s all about allowing people to find your value on their own terms.


Learning how to blog for your business can be a struggle, but we can help! Contact us today for more information on how to take your website to the next level.

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