Marketing is an umbrella term to describe everything you do to put your business name out there and establish relationships with current or potential clients or customers. As a business owner, you’re likely already aware of how much goes into the right marketing strategy and how raising brand awareness continues to change as the world does.


Maybe you’ve set up a current marketing approach, and it’s not working for you as much as you’d like. If that’s the case, the problem may not lie with your brand or services but rather the strategy you’ve adopted to grow your brand. The good news is that there are simple and effective ways to change things so that your marketing does what it’s supposed to do: grow your brand and improve your bottom line.


Establish a Clear and Honest Brand


Is your mission, vision, and values clear, concise, and honest? If not, that is where you want to start. It’s one thing to put a few buzzwords into your mission and call it a day, but if it’s not directly in line with what you’re putting out there, your audience will realize that sooner rather than later. You want to establish a clear and honest mission, vision, and values so that they can act as a guide when you put your marketing materials together.


Don’t Underestimate a Good Slogan


Your slogan outlines the tone and personality of your brand. For example, if you work in real estate, you’ll want your slogan to represent your brand in a way that sparks interest and engagement. By ironing out a compelling slogan—and using it on all your marketing materials—you’ll give people a small glimpse into your business and what you offer in an engaging way.


Utilize Branded Social Media Templates


When sharing content on your social media channels, it’s important to remember that cohesion is critical. If your content is all over the place, it’s hard to establish a specific aesthetic that goes along with your brand. Fixing this issue can be as easy as using branded social media templates. They’ll help you create a visual style in line with your brand that you can use across all social media channels to keep things uniform.


Perfect Your Content with Vertical Videos


Vertical videos used to be faux pas, but now they run the show. Think of TikTok and Instagram Reels. These vertical video mediums have blown up exponentially in the past few years alone. Everyone is taking part in creating or watching this new popular style of content, and if you don’t jump on the bandwagon, you’re missing out on an entire audience.


Boost Engagement Through Stories and Reels


Engagement can be tricky, but there are ways to improve it without spending Influencer-level time doing so. Instagram stories and reels are short bursts of content that you can use to up your engagement with a broader audience.


If your marketing strategy isn’t where you want it to be, book a strategy session with us today! We can help you take your marketing to a new level to grow your brand.