Instagram is a great way to get your name out there. However, it can be a lot of work without reward if you’re not using it correctly. To increase your Instagram engagement to help build your client list, you’ll have to focus on several essential facets of using the app for business.
Engage with your Audience
You can’t expect people to engage with you if you don’t engage with anyone else on the app. Posting and staying relevant amongst your followers is important, but the best way to increase engagement is to engage right back. That means responding to comments, commenting on others’ posts, and sharing your and others’ content regularly.
Don’t Forget About Stories
People often skimp on stories because they think they’re less effective, but consistently posting engaging stories can help keep you at the top of everyone’s feed. If you want to increase engagement, utilize stories as well as posts in a seamless and complementary way.
Utilize Top-Performing Posts in an Effective Way
When your post performs well, you’ll want to pay attention to what you did right. You can use your top-performing posts as a benchmark of what you must do going forward. All your content should be in the same tier as your posts with the most engagement.
Try Instagram Ads
Instagram ads can help you spread your content to a larger audience instead of just your followers. Getting seen on an over-saturated platform such as Instagram isn’t always easy for people in the real estate business. However, using Instagram Ads can give you a leg up against the competition when drumming up more engagement.
Promote Your Instagram Across Other Networks
You likely have more than just one social network for marketing purposes. Why not promote your Instagram on those as well? That way, you’ll be able to reach more people who may not be on Instagram or those who have not yet found your account. You can increase Instagram engagement via other social apps and websites.
Get Into Posting Video Content
Video content is taking over, thanks to TikTok. Instagram rolled out reels to keep up with the changing times, and as a real estate agent, you should take advantage of the new feature. Reels and video content allow you to reach a wider audience while increasing engagement by providing more content in a bite-sized package.
Write Engaging Captions
While you want to focus on how your content looks visually, dismissing the caption is a mistake. People read captions, and if they like what they see, they’re more likely to engage with your page.
Strategize When You Post
There is a right and wrong time to post on Instagram when you’re looking to grow your engagement. Will you post at 3 am when everyone is fast asleep in their beds? No, because that would mean fewer eyes on the post. Find out when you get the most engagement and stick to that schedule.
Host Fun Giveaways for Your Current Followers
People love free stuff, so why not grow your engagement by offering your followers and potential clients a fun little giveaway? Giveaways are a great way to get more attention because you can ask people to share, comment, or like the post for a chance to win. Once that happens, others can join in because the post will reach a wider audience the more it is shared.
Use Hashtags Appropriately
Hashtags are crucial, but you have to know which ones to use. Using #realestate, for example, isn’t the best way to go because it is oversaturated. You want to get as specific as possible with your hashtags while avoiding those used too often. It’s all about a good balance when using hashtags.
If you want to increase your Instagram engagement but don’t know how, contact us today! We can help you use your account effectively to grow your client list and engagement with your community.