Real estate marketing is complex, especially in the digital age. Before the breakout of the online world, many REALTORS®️ had to do things the old-fashioned way—word of mouth, referrals, and ads in local newspapers.
Since the introduction of online networking, all of that has changed significantly. You can now reach a plethora of potential clients without having to leave the comfort of your office. But what marketing tools should you use to grow your real estate business?
Your website should offer clients and potential clients a good user experience. You want your pages to load fast, provide a decent amount of information without being overwhelming, and give people a reason to contact you in the future. When your website is optimized, you appear more professional and ready to take on business.
Social Media Marketing
Social media is king for advertising because everybody and their grandparents are on it. Many people are skimming through their feeds, keeping their eyes out for content that piques their interest. You can use this love for social media to your advantage. Ensure that your content is engaging and consistent and gives people a reason to want to work with you.
A Google Business Profile takes your reputation to the next level. When you are Google-able, people automatically trust you more. Why? Because people that cannot be found online are seen to be less trustworthy due to what appears as a secretive nature. A Google Business Profile gives you a leg up against the competition.
Content marketing, such as a blog, is a great way to get your name and brand out there. You can write how-to pieces or focus on tips and tricks for people jumping into home ownership. By providing free information, people will see you as a trusted authority on the topic and are more likely to seek you out when they have real estate needs. You can outsource these tasks to a freelance writer if you lack confidence in your writing abilities.
Email marketing is a great way to stay in the minds of your client list even after you’ve worked with them. You can keep yourself on the board by sending out weekly, bi-weekly, or even monthly emails letting your clientele know about possible changes in the market or any other information they may find interesting.
Testimonials and Google reviews may be one of the most critical aspects of marketing. Why? Because people love reviews, and they often believe them, too. You want to get as many good reviews as possible because it’s good and well to tell people you’re good at your craft. It’s another story when a real person who has worked with you publicly vouches for you.
Partner with a Local Business
If you want to get your name out there, why not partner with a local business the community already loves? If you can get endorsed by a staple community business, people are more likely to trust that you have what it takes to help them get to where they need to be regarding their real estate goals.
Use More Video Content
Video content has blown up in recent years. Regarding video content for real estate, using this medium can trigger certain emotions in your followers that are required to build a long-term business relationship. If you want to wow your followers and gain their loyalty, tug on their heartstrings through thoughtful and engaging video content.
If your marketing isn’t where you want it to be, let us know! We can book a strategy session that helps you learn what you’re doing right, how to improve, and new ways to market yourself that will genuinely pay off.