Many people who use social media post content hoping it will drum up likes. While likes are important, they’re not the be-all-end-all when using social media as a marketing tool. So much goes into making a name for yourself online, and in a sea of competitors, it’s essential to know precisely what you should be doing—and when—so that your efforts are not in vain.


When developing a social media marketing strategy, consistency is far more valuable than the number of people that hit the heart button. Being a robust and reliable voice for your brand and business is as easy as learning how to keep yourself relevant through the art of social media consistency.


What Goes Into Being Consistent?


Consistency involves many moving pieces. You might initially believe consistency means posting regularly, but there’s far more to it than that. You also must take into consideration the following:


  • Timing
  • Tone
  • Your message
  • Engagement


Timing is crucial because you want to post when there’s a good chance more people will see it. For example, if Instagram shows more active users between 9 a.m. and 1 p.m., you’ll want to ensure that you post during that time. Why? Because that will garner you the most engagement.


Your tone and message also must be consistent. Keeping your message and tone on brand in every post will give your followers a sense of trust in your business that erratic posting won’t provide. Avoid changing up your tone and message to be consistent.


How you engage also plays a significant role in consistency. How will you make new connections if you only respond to people you know personally? You have to make an effort to be consistent in responding to others.   


How to Keep Your Posts Consistent


Aside from the more technical side of consistent posting, you’ll always want to know what goes into your content that can either make or break your ability to stay on message across your feed. To do that, you’ll have to pay attention to the type of content you post and your chosen aesthetics. You don’t want your feed to have an erratic feel to it.


For example, if most of the content you post is solely based on selling homes, improve your content without switching things up entirely. Instead of doing a photo dump of a new listing, try a video walkthrough. This will allow you to tweak your content to keep it interesting while maintaining a consistent theme.


Aesthetics also matter, especially on social media platforms driven by visual content. You want to establish a “look” that matches your brand and message and stick with it.


Why is Consistency More Important than Likes?


Likes are good for your engagement, but they don’t do much to get your content seen. That is especially true now that Instagram’s long-gone feature of seeing what others were liking has disappeared.


More people will be engaged with what you’re putting out there if you are consistent in your content. The more engagement you receive from clients and potential clients, the more likely you will show up as a suggested post or on Explore pages of social media sites, such as Instagram or TikTok.


Being consistent may sound easy, but figuring out a good routine can be impossible if you don’t know where to start. If that sounds like you, contact us today! We can help you drive consistency home so your online brand grows with you.