Marketing is a vital piece of business success, and developing meaningful client relationships that translate into deals can be challenging without the right marketing strategy. A lot goes into marketing, from the methods you choose to use to the results you want to glean.
One often overlooked piece of the marketing puzzle is consistency. Consistency in marketing is more than just posting on your social media sites at the same time every day. Several factors go into marketing yourself to potential clients, each as important as the last.
Brand Awareness and Authority
Brand awareness and authority are what get successful companies where they are today. Establishing authority is crucial because people want to know that you’re knowledgeable in the area they trust you with. For example, if a person is going to work with you to sell their home, they want to know that you are an authority on the subject and can get the job done.
Awareness also provides potential clients with a sense of home, meaning they know you, have heard of you, and see that you have made an impact with clients just like them in the past. You want to build brand awareness and authority through information offerings and consistent results when marketing.
Brand awareness is the first step in the buying cycle, and with it, people will feel the emotional and intellectual responses required to reach out to you to do business.
Credibility and Visibility
Building on awareness and authority, the same can be said for credibility and visibility. People will not be able to choose you for their real estate needs if they don’t know who you are or if your marketing lacks the essential consistency required to keep you at the top of everyone’s minds. The only way to establish credibility and keep yourself visible is by consistently creating compelling and engaging marketing materials.
In today’s digital world, your online presence matters. Because of that, establishing an online presence through digital marketing tools is the best way to ensure that you make a name for yourself amongst those who regularly spend time on social media sites.
It’s like out-of-sight-out-of-mind. If you have excellent marketing materials but only share them once every month, people will move on from you and look elsewhere.
Keeping your Pipeline Full
Business ebbs and flows. That means that sometimes you will be so busy you’ll barely have time to think, while others you will have more free time than you know what to do with. These waves of busyness should not affect the consistency of your marketing.
By being consistent, you can continue to track and organize your marketing efforts in a tangible way that allows you to stay on top of your sales pipeline and ensure that it stays full even when you’re not getting that many calls.
If you’re having difficulty keeping up with consistency in your marketing tactics, contact us today! We can show you how to do it in a way that works for you and your business model.