Marketing can make or break your business goals. When you have a good handle on marketing yourself, you can consistently exceed client expectations by knowing how to connect with them and help them make a buying decision. However, falling short could hurt your bottom line and, in turn, your ability to stick out amongst a sea of competition. To make your marketing efforts work for you, you’ll have to get to know all the do’s and don’ts of a good marketing strategy.

Do: Focus on Customer Needs

Your customers are the ones that you market for. They are the people you want to create strong business relationships with because, at the end of the day, your business will not thrive without them. When establishing a marketing plan, you’ll want to understand what your customers are looking for and make a clear focus to provide them with everything they need to make an informed decision about your product or service.

Don’t: Make it All About You

While your marketing efforts need to tell the story of you and your business, if you focus too heavily on yourself, you’ll miss out on a golden opportunity to prove to your clients or customers that you know what they want and are actively working toward meeting their needs. You need to stay focused on what you offer and to whom.

Do: Study Your Market to Know Your Client

If you don’t research the current market of your business, you’ll only have half the information you need to develop a strong and worthwhile marketing plan. Market research gives you the tools you need to tap into the current needs of your customers or clients, and that will create a strong foundation for you to start building upon.

Don’t: Forget to Use Email Marketing

Email marketing is a great way to drive conversions. It also allows you to connect to customers or clients in a real way, allowing them to provide feedback where necessary while you build brand loyalty with people who trust your business. While many want to skip email marketing to stay relevant on social media sites with more reach, using your current list of client emails to help keep strong connections is a great way to improve your marketing tactics as you grow your business.

Do: Implement a Strong Marketing Strategy Using Social Media

As much as email marketing matters, so do social media sites. The reach and connections you can make on social media can make a real difference in how well your business fares. You’ll want to ensure that every aspect of your marketing strategy is strong from the start. Doing so lets you see how your marketing efforts work together, where you can improve, and which sites get you the most significant return on your marketing strategies.

Do: Use Video in Proper Formats for the Appropriate Platforms

Video content has taken over on social media sites, so knowing how to use the proper format and the appropriate platforms when utilizing video for your marketing efforts is the best way to get your brand seen. Knowing which platform and video format is ideal is a great way to improve your marketing content and reach more people.

If you’re wrapping up this year’s marketing strategy and want to take your efforts to the next level, book a strategy session with us today! We can help you create a marketing strategy that will pay off for the upcoming year and beyond.