Generating leads is one of—if not the—most important aspect of real estate success. After all, leads are what you convert into clients. Many tactics are available to generate more leads, such as social media, word-of-mouth referrals, and advertisements.
Your website is another great place to start when it comes to lead generation because it can show potential clients what you’re about, how you can help, and how to contact you—all in one handy place.
That said, if your site isn’t optimized for lead generation, it can cost you money without much return. To ensure your website works for you, you must pay attention to a few facets of optimization.
Put More Effort into Design
How your website looks is important, but it’s not as important as the user experience (UX), which is how a person feels when perusing your website. Typical factors of UX web design that you should pay close attention to are how easy and accessible your site is, how quickly it loads, and the user’s ability to navigate quickly through pages.
If you have the most aesthetically pleasing website, but it’s convoluted or complicated to navigate, people will give up on you fast. So, to put it simply, you want your site to be fast, look and work well on all forms of technology, from phones to desktops, and be designed with your target audience in mind.
Don’t Underestimate the Call-to-Action (CTA)
The CTA can help encourage people on your site to engage further. It can improve lead generation in a few ways, such as increasing conversion rates and expanding your email subscriber list. If you don’t have proper CTAs on your website, you’re missing out on a highly effective lead generator.
You want these pop-ups to be nonintrusive, such as the ones that open in the bottom-right corner when you visit a site. You can use them to help answer any questions visitors may have, encourage them to sign up for a newsletter or provide information about timely deals or offers you have going on at the moment.
Create an SEO-friendly Site
Search engine optimization, or SEO, helps you rank on Google. People who need your services are unlikely to find you if you’re not on the first or second page or rank close to the top. There are several things you can do to help improve your SEO, including:
- Compressing images before uploading them to the site so that it runs quickly
- Fixing duplicate content or broken links on the site
- Submitting your sitemap to Google
- Using the right local keywords
- Creating only high-value content and avoiding putting just anything on your site so that it looks more information-heavy
- Tracking and monitoring your key performance indicators (KPIs), such as organic traffic, keyword ranking, and click-through rate, to assess and adapt where necessary
- Ensuring your business profile is complete on Google Business Profile (GBP)
These strategies will help you rank high on Google, putting you in front of more eyes and potentially generating more leads.
If you want to optimize your real estate website but need help figuring out where to start, book a strategy session with us today! We can work through the process with you so that all the tools you have at your disposal are being utilized.