You put money into your marketing efforts so that they’ll help you land clients and grow your real estate business. But if you’re not tapping into online reviews and testimonials, you’re missing out on a whole gold mine.
Reviews and testimonials can be a huge help when it comes to providing your services to people looking to buy or sell property—you just have to know how to get them and use them to your advantage.
Why are Client Testimonials So Important?
When people want to make a purchase, they check the reviews. They want to know that real people have had good experiences. When it comes to one of the biggest, if not the biggest, purchase they’ll ever make in their lives, having reviews and testimonials to look at can really sway people in their decision to choose a real estate agent.
Why? Because when previous clients are open about your ability to go above and beyond for them, potential clients will believe that they’ll get the same treatment. They act as a form of hard proof that what you’re saying you can offer is the real deal. It’s a form of external validation that you don’t want to miss out on.
How to Ask for Testimonials
There are a few things you can do to ensure that your clients willingly leave positive reviews. The first is to simply ask them. If they’ve had a good experience, they’re more likely to agree to the request. This is especially true if you make it an easy process, such as sending them links to the platforms where you’d like to display your reviews.
You can also follow up with people (because life gets busy!) or give them an incentive, such as a gift card, for participating. Anything you offer for a review should act as a thank you and not as persuasion for them to write something positive, though.
You want your reviews to be honest and authentic, and if you work well with your clients, you’ll get the reviews you’re looking for.
How to Leverage Reviews to Build Trust and Credibility
Leveraging your reviews and testimonials is all about ensuring they help you connect with others. You can achieve this by incorporating testimonials into blog posts about your experiences with other clients or by creating visual graphics that include part of a testimonial on social media sites, such as Instagram.
Publicly thanking people for their testimonials is another great way to engage with your community and show people that you genuinely appreciate someone’s business, even after the transaction has finished.
Regardless of how you approach your testimonials and get them in front of the eyes of potential clients, it’s all about creating an online community that people want to be a part of by allowing others to do the talking. As mentioned above, when people see that others trust you, you appear more authentic and credible, and that will serve you well in the long run.
If you are unsure about asking for testimonials or reviews or how to utilize them effectively, book a strategy session with us today. We can help you start using the kind words of others to boost your marketing efforts and grow your business.