The way a person or company brands themselves is changing. In the past, stiff formal photography and bus bench ads took precedence, but as times change, so do people’s responses to certain types of branding.
If you want to keep up with the times, it’s essential to understand the shifts underway and how to leverage them to your advantage when building your real estate brand.
All About Lifestyle
With the boom of social media and online marketing, lifestyle branding is now at the top of everyone’s list. It’s not enough to see a realtor’s face everywhere. People want to get to know your personality when they see your branding.
Lifestyle branding helps to build trust because it doesn’t showcase someone offering real estate services—it allows people into the inner workings of your world, values, expertise, and personality. People want to feel connected, and that’s way easier to do with lifestyle branding.
Authenticity is Key
When you’re getting started with the switch to lifestyle branding, authenticity is a key factor. Be as real as you can be with people. People want relatability, and that can only come from seeing someone’s journey and feeling as though they have something in common.
The more you can do to help clients feel as though they know who you are, what you stand for, and what you offer in the real estate space before you have that first meeting, the better. People no longer want polished. They want real.
Community Takes a Front Seat
A master of one is better than a master of everything, especially when it comes to modern real estate branding. You want to use your branding materials to show that you are a local authority and are part of the community that people live in or want to live in.
Hyper-local content, partnerships with other local businesses, and focusing on neighbourhoods in a smaller area will drive up interest in your business because it shows you’re someone who knows everything there is to know about a community through lived experience and involvement.
Stay Consistent in Your Content-Driven Identity
Branding content, whether it’s photos, videos, social posts, or blogs, needs to be in line with your branding in a way that captures the real you while remaining consistent across the board. For example, if you’re a single person without children whose outside hobbies have nothing to do with family values, trying to sell yourself on family values may make you seem like you’re talking the talk but not walking the walk.
Think about who you are and what you want to accomplish in life, and gear your branding content to reflect that so the right people can find you. By doing so, you’ll be able to establish trust, connection, and a cohesive branding approach.
Tap into Nostalgia While Remaining True to the Times
Nostalgia is heavy in everyone’s minds right now, especially if you look at social media trends. Use that to your advantage by combining the modern wonders of tech and old-school aesthetics to provide both comfort and excitement in one shot. By doing so, you’ll tap into two areas that people want to engage with: the beauty of the past and the promise of the future.
If you want to start modernizing your branding to make it more lifestyle-esque but aren’t quite sure how, contact us today! We can walk you through the process and help you get to where you need to be.