NEWS FROM THE NEST
POOR SPELLING, GRAMMAR, AND PROOFREADING CAN LOSE YOU CLIENTS AND MONEY
Having worked in marketing and design for 20 years, we at the House Wren & Co. have seen the power a single spelling or grammatical error can have on a business. Having even one mistake can quickly change how clients view you, shattering your credibility. Errors...
MICROMANAGEMENT AND THE DEATH OF WORKING RELATIONSHIPS
Most, if not all professionals, have had the displeasure of encountering a micromanager at one point in their career. Having a manager or coworker that micromanages can be a high source of frustration, demotivation, and discouragement. It can be a critical factor in...
HOW TO INCREASE YOUR PRODUCTIVITY AND REDUCE YOUR WORKLOAD
Our inbox is often flooded with questions from small business owners and solopreneurs asking how to increase productivity, "how can outsourcing my marketing, design, and consulting needs help increase productivity and reduce workload?" In our experience, the best way...
FIRST IMPRESSIONS AND WHY GOOD DESIGN MATTERS
If a picture is worth a thousand words, then good design is worth thousands of dollars. Graphic design in the form of visual communication you use to garner attention from current and prospective clients. Design can include graphics, illustrations, typography, and...
DOES YOUR CUSTOMER EXPERIENCE WOW?
For many companies, the approach to success is mostly instinctual and rarely has a focus on wowing through customer experience. For others, details and a ironed out customer-first method works best—even though many think their customer service is inadequate....
DO YOU KNOW WHO YOUR IDEAL CUSTOMER IS?
A customer or business avatar is incredibly essential. The fictitious consumer profile details the ideal client for you. It helps to ensure that you are attracting the right kind of client for the services or products you offer and can help drive long-term business...
DISCOVER THE SECRETS TO PERSONALITIES
It’s been proven that we decide if we agree with or reject specific ideas, people, or situations in less than 4 seconds. It’s not a right versus the wrong type of thing—it’s just our personalities responding to different environments the only way we know-how. People...
BIGGEST LESSONS LEARNED AS A BUSINESS OWNER
You’re the boss when you’re a business owner. You have complete control over what you create and how much fun you have while doing it. However, there is a flip side to all that freedom and control. Everything falls on you, the success of your business largely depends...
BEYOND A LOGO: THE IMPORTANCE OF GRAPHIC DESIGN IN ATTRACTING CUSTOMERS TO YOUR BRAND
As a small business, your brand is what sets you apart from the crowd. Unlike big-box companies, you can’t afford to be unoriginal or uninspired. You need to ensure you allocate a large enough budget to build your brand upfront. Not only will this help get your name...
The Top 10 Mistakes We See REALTORS® making
Marketing, design and business management are not typically the reason you get into real estate. Relationships and selling dreams are more like it.
Download the top 10 mistakes we see REALTORS® making.