NEWS FROM THE NEST
How to Effectively Use Real Estate Marketing Tools and Software
When you want your marketing efforts to go far, you’ll have to use the right tools and software. If you can do that, all the money and work you put into reaching your target audience will be worth it. Some software systems and tools are better than others, though, so...
Building a Personal Brand as a REALTOR®️: Marketing Yourself Successfully
To succeed as a real estate agent, it’s essential to build an authentic and consistent personal brand that showcases your unique strengths, maintains credibility, and leverages a strong online presence to attract the right clients. Learn more.
Understanding Real Estate Trends: A Marketing Perspective
Discover how aligning your real estate marketing strategies with the latest trends can help you attract younger buyers, increase engagement, and stay ahead of the competition in 2024.
Navigating Local SEO for REALTORS®️: Getting Found in Your Target Market
Real estate is often a local business, with people typically working in one area or several adjacent regions. Having an excellent online presence and ranking is crucial for real estate agents, and using search engine optimization (SEO) is a viable way to ensure...
The Importance of Online Reviews in Real Estate Marketing
People find everything online these days, including their real estate agents. If you don’t have an online presence, it makes people wonder what you’re really capable of when it comes to helping them buy or sell a home. Learn more.
Harnessing the Power of Online Advertising
The entire world lives online these days, and because of that, different avenues of using the web to benefit your business have begun opening up rapidly. REALTORS®️, especially, can benefit from adding online advertising into their overall marketing plan because of how well it works to generate leads, connect with your target audience, and differentiate you from competitors.
The Role of Video Marketing in Real Estate: A Step-by-Step Guide
Marketing and real estate go hand-in-hand. After all, word of mouth can only go so far when looking to sell a property. One such tactic, video marketing, is a vital part of marketing strategy that can significantly impact how much interest you can drum up for any given property.
Email Marketing for Realtors®️: Building Lasting Connections
Real estate is highly competitive, and in a sea of REALTORS®️, you want to do all you can to stand out from the crowd. Your skills, attributes, and ways of getting things done are all part of that, but there are other avenues you can use to your advantage when connecting with new clients that you can stay connected with throughout your time as a real estate agent. One such tactic for building lasting connections is through email marketing. It’s a great way to engage with your audience regularly at a set time you control, connect in a more personal way, and create campaigns that convert potential buyers and sellers into lifelong clients.
Optimizing Your Real Estate Website for Lead Generation
Generating leads is one of—if not the—most important aspect of real estate success. After all, leads are what you convert into clients. Many tactics are available to generate more leads, such as social media, word-of-mouth referrals, and advertisements.
Your website is another great place to start when it comes to lead generation because it can show potential clients what you’re about, how you can help, and how to contact you—all in one handy place.
That said, if your site isn’t optimized for lead generation, it can cost you money without much return. To ensure your website works for you, you must pay attention to a few facets of optimization.
The Top 10 Mistakes We See REALTORS® making
Marketing, design and business management are not typically the reason you get into real estate. Relationships and selling dreams are more like it.
Download the top 10 mistakes we see REALTORS® making.