Google My Business is a great way to increase your visibility in local search results, sending you to the top of the list when people in your area are looking for an established real estate agent. The free platform offers no-cost presence management and can significantly impact lead generation if you know how to use it effectively. It’s not enough to sign up and add information. If you want Google My Business to work for you, you’ll have to work it.
Ensure Your Profile is Optimized
Once your profile is created and all the information is accurate and up-to-date, you can begin optimizing your profile to make sure that it stands out when people go searching for real estate assistance. That means adding everything you can about your business, from the name, address, and contact information, to your website and a thorough and engaging description. You want to do everything you can to ensure Google recognizes your business as legitimate.
You’ll also want to ensure that you’ve established a target market so that you’re seen by all the right eyes and none of the wrong ones, i.e., people outside of your working area. Once you’ve done that, you can highlight what sets you apart from the sea of competitors so that potential clients click on your business instead of someone else’s.
Use Content to Your Advantage
Visual content is huge, especially for those seeking a trusted brand. If you come up in search, but don’t have any good visual content, people will skip by you to look at other real estate businesses that do. Put your best face forward, so to speak, by utilizing high-quality visual content such as a headshot, property and office images, and video content that shows you’re a real person who’s looking out for the best interest of their clients.
Google posts can also help to increase visibility and drive more local traffic because they keep people engaged in your profile.
Don’t Forget Engagement
Engagement is vital because it helps you build trust with current and potential clients, so when you receive a review, either negative or positive, it’s essential to engage with people. For the positive ones, you can send a nice thank you note, and for the negative ones, you can apologize for their experience and ask if there’s anything you can do to improve.
If people are asking questions on your Google profile, don’t leave them on read. Give them in-depth, informative answers they can use. You should also open your profile to messaging, as this allows people to contact you directly, giving them fewer hoops to jump through to get in touch.
Monitor and Pivot When Needed
The last important aspect of using Google My Business to your advantage is monitoring and tracking your analytics and ranking. This will show you where you stand, giving you a good idea of where you need to go. That way, you can determine what’s working, what isn’t, and what you need to do to ensure that you rank as high as possible.
If you’re interested in utilizing Google My Business but don’t know where to start, contact us today! We can help you get the ball rolling so you can attract more clients and grow your business.