NEWS FROM THE NEST
Developing and Sticking to Your Brand Strategy
Developing a good branding strategy will help prospective clients learn about what you stand for, the promises you plan to deliver on, and the personality of your business. You can start your brand strategy by asking the question, “if your brand was a person, how would you describe it?”
MARKETING AND DESIGN FOR REAL ESTATE
When people buy or sell their home, the obvious choice is to utilize someone certified and educated on the subject matter of real estate, right? When you are an agent looking for support for marketing and design, the same thing rings true. You’ll want to utilize a...
THE CONTENT STRATEGY
In today’s “content is king” world, not having a content strategy can hurt your company’s image and brand. You want to educate, inspire, and form relationships through the use of your content. A good content strategy will help your customers learn what you can do for...
THE BIGGEST MARKETING TRENDS 2021
Marketing is a huge factor in how profitable a business becomes. After all, reaching future clients and customers can be difficult without it. Word of mouth is still a handy tool in marketing. However, new trends in the area will reign supreme as we enter into 2021.
REALTORS® AND MARKETING AGENCIES ARE A WINNING PARTNERSHIP
Having been in the real estate industry for over 24 years, we can tell you that REALTORS® should be viewing marketing agencies as a business partner and not an employee. A great agency wears many hats and can ensure that you get back to your income-producing...
WHY A WEBSITE IS A MUST FOR SMALL BUSINESSES
In today's technological age, the website is the first thing businesses should be creating once they have established vital things such as design and their overall mission. It's the very first piece of marketing you will use to advertise your services or products....
WARNING: INEFFICIENT SYSTEMS MAY BE HURTING YOUR BOTTOM LINE
Competition is fierce for small business owners and solopreneurs starting up their businesses. In many cases, these new businesses are up against competitors who have been in their respective industries for decades. Some new business owners even get sucked into the...
TOP 6 SOLUTIONS TO SKYROCKET YOUR BUSINESS
We at The House Wren & Co. fit into a jack-of-all-trades category for all things real estate. We do have our specialties; however, when clients ask if we do something other than design, marketing, and consulting, we like being able to say yes! We thought we would...
THE POWER OF A LOGO
The logo is just one piece of the branding puzzle, but it's more than only an image to accompany your business. A logo is a symbol, a combination of text and images that represent you and your business. It's important to remember that putting together a logo isn't...
The Top 10 Mistakes We See REALTORS® making
Marketing, design and business management are not typically the reason you get into real estate. Relationships and selling dreams are more like it.
Download the top 10 mistakes we see REALTORS® making.