NEWS FROM THE NEST
Facebook Ads vs Boosted Posts: Which is Better for Your Business
When advertising your business on Facebook, you may wonder which tool is the best. The two most-used options available are Facebook ads or boosted posts. While both will cost you money, each offers pros and cons. You want to put your money where it best serves you, so how do you choose between Facebook Ads and boosted posts?
Why Testimonials Are So Important and How to Ask For Them
According to Placester.com, consumer reviews are one of the most important aspects of continued success. In fact, 85% of all consumers read through reviews to help sway them into purchasing—or not purchasing—a product or service.
What You Need to Do During Your Monthly Website Maintenance
Your website says a lot about your business. Have you ever visited a website that took forever to load or had tons of broken links? If so, you understand the frustration that comes with that. That is why it’s essential to maintain your website regularly—at least once per month.
5 Helpful Programs You Might Not Know About
As a business owner, you likely know that you couldn’t get by without specific holy grail programs to keep things organized. Think QuickBooks, for example. Many business owners utilize this program to keep all their accounting safely tucked into one neat place. Other programs, some of which you may never have heard of, work just as well as QuickBooks but for different aspects of the business.
Copywriting Tips for REALTORS®
Getting potential buyers interested in a new listing requires skill, time, and patience. One of the most effective ways to pull people into a property is through the description. But copywriting for a new listing can be daunting if you’re not well-versed in what it takes to write a good, descriptive piece.
Owning vs. Templated Websites: Why You Should Always Own as a REALTOR®
When you land your dream job as a REALTOR®, there are a few things you’ll need to do to ensure that business is always booming. One of those things is creating a website. For those who aren’t as tech-savvy as they’d like, the idea of using a templated site may be tempting. After all, website builders will take the guesswork out of the equation to make the entire process from start to finish that much easier.
Tracking Your Leads and Why It’s Important
Potential customers make their way through your sales stages and marketing funnel in the hopes that you can provide what they need. Throughout their journey, they decide whether or not your product or service is right for them.
The Importance of Tracking ROI for your Social Media, Website, and Blog and How to Do It
Business owners know that you must spend money to make money. And while that sentiment may be a cliché, it perfectly sums up your ROI. When you put money into specific things, such as advertising or your online presence, it can increase your bottom line. However, that money spent may not be worth the return if not done correctly.
How Well Do You Understand Your Customers Journey
When you’re trying to build a customer base, there are several areas of their experience that you must pay attention to. The customer experience, in a nutshell, is their entire journey through interacting with your brand. From hearing or seeing an ad to finding a product or service on your website, everything from point A to point B matters regarding your customer’s experience.
The Top 10 Mistakes We See REALTORS® making
Marketing, design and business management are not typically the reason you get into real estate. Relationships and selling dreams are more like it.
Download the top 10 mistakes we see REALTORS® making.